Barry J. Goldberg

Barry J. Goldberg is Senior Vice President, Chief Information Officer and Managing Director of Southern’s Business Solutions Group (BSG). Barry joined Southern after working as a consultant for Deloitte and Touche, a National Accounting and Consulting Firm. He received a Bachelors Degree in Accounting from The University of Florida in 1986 and a Master’s Degree in Computer Information Systems in 1989.

Barry began his career with Southern in 1993 at their Union City, California division as an Operations Assistant. He worked in all areas of operations including: warehouse, distribution, accounting, customer service and credit, information technology, and Human Resources (including Union Negotiations).

In 1995, Barry was promoted to the position of Director of Operations for the Miami Division.


As Southern continued to grow through acquisition in the 90’s, it became apparent that certain standardization and centralization of back office systems was needed in order to gain efficiencies in operations and improve the timeliness, accuracy and usefulness of data. To this, Barry was part of a team chartered with creating a National Operations and Accounting group. In 1998, Barry helped start Southern Wine & Spirits Group and Shared Services, which today is BSG located in Miramar, Florida.

In 2002, Southern purchased Romano Bros. Beverage Company and acquired the suppliers from Pacific Wines and some other wholesalers in Illinois. The acquisition included building a new state-of-the–art distribution facility, closing multiple warehouses in the state, combining multiple work forces, Unions and cultures. Understanding the complexity of this acquisition, Southern’s owners asked Barry if he would relocate to Illinois and run the operational side of the business. Barry accepted and was promoted to the position as VP Operations of Southern Wine & Spirits of Illinois.

In June, 2006, Barry was appointed to Senior Vice President, Chief Information Officer and Managing Director of the Business Solutions Group and will lead Southern’s efforts in information technology, a key enabler to the successful execution of Southern’s overall business strategy.