Lawrence Kung

Lawrence brings more than 10 years of Beverage Alcohol experience to his role as Vice President of Commercial Strategy for Coastal-Pacific Wine & Spirits. Lawrence joined the newly-created Southern Wine and Spirits Strategic Programs Group in 2005, where he worked on a number of key corporate initiatives for SWS of America, including supplier recruitment and strategy, procurement, and corporate vision. In 2011, after leading SWS of America’s route-to-market initiative with Diageo and Moet Hennessy USA, Lawrence joined the Coastal-Pacific Wine & Spirits senior leadership team, driving route-to-market optimization and transfo