As Executive Vice President, General Manager of Coastal-Pacific Wine & Spirits, Gerry Rivero leads Southern Wine & Spirits national sales division dedicated to Diageo and Moet Hennessy USA across 7 markets, California, Florida, Indiana, Washington, Kentucky, Hawaii, and Alaska.
Gerry began his career at Southern Wine & Spirits of America, Inc. in 1985 in Tampa, Florida where he held various titles that chronicle his advancement within the company. He began in sales, was promoted to District Manager On-Premise and then moved on to become General Sales Manager On-Premise Wine & Spirits in Tampa.
In 1998, Gerry was transferred to Southern Wine & Spirits headquarters in Miami where he assumed the role of Vice President, General Sales Manager for Southern Wine & Spirits.
In 2004, Gerry was promoted to Vice President General Manager of Coastal Wine & Spirits of Florida, a dedicated sales force for the Diageo, Diageo Chateau & Estate, Moet-Hennessy USA portfolios. In this capacity, Gerry was responsible for the entire sales process, as well as district and regional management activities. Managing a staff of sales personnel, he also oversaw the marketing and promotions of products.
In 2010, Gerry was appointed as the Executive Vice President, General Manager of Southern’s new operation in Indiana and held that position until his appointment as Executive Vice President, General Manager of Coastal-Pacific Wine & Spirits.
Gerry earned his Bachelor of Science Degree from the University of Montevallo in Birmingham, Alabama, where he attended school on a full four-year baseball scholarship. He resides in South Florida with his wife Claudia, and son, Gavin.