SOUTHERN WINE & SPIRITS OF AMERICA STRENGTHENS ITS ON-PREMISE NATIONAL ACCOUNTS TEAM

Miami, FL, March 16, 2011 – Southern Wine & Spirits of America, Inc., the nation’s largest wine and spirits distributor with current operations in 33 states, is proud to announce the appointment of Andrea Christensen as Corporate Accounts Director of the Company’s National Accounts Team. Christensen will report to Bill Edwards, Vice President, Director of Sales. She assumed her new responsibilities March 1, 2011.

Kevin Fennessey, Senior Vice President, National Accounts & Strategic Supplier Relations, said, “Southern continues to invest actively in the very important sales channel of on-premise, national accounts. Bringing in Andrea is another sign of our ongoing commitment to offer the highest levels of service and professional excellence in this critical area.”
“On behalf of our entire National Accounts Team, I want to welcome Andrea to Southern. She is a consummate professional in the National Accounts arena,” said Ken Kribel, Senior Vice President, Director of National Accounts. “She will be an enormous asset to our team,” Kribel added.

Edwards noted, “We are fortunate to add Andrea to our team. With her industry experience and her tremendous track record, she will have an immediate positive impact which will benefit our customers and suppliers alike.”

According to Edwards, Christensen brings to Southern nine years of distributor experience, five years of supplier experience and has an MBA from Southern Methodist University in Texas.
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