Southern Wine & Spirits of America Appoints Walter Cowell as Vice President, Sales and Marketing for Treasury Wine Estates and Skyy Spirits Portfolios

Southern Wine & Spirits of America, Inc. is proud to announce the appointment of Walter Cowell as Vice President, Sales and Marketing for Southern’s Supplier Strategy group handling the Treasury Wine Estates and Skyy Spirits portfolios. Cowell has assumed his new role effective March 1, 2011 and reports to Kevin Fennessey.

Cowell’s successful accomplishments in sales and marketing—most recently as Vice President-General Manager of Pernod Ricard in Southern’s Florida Division as well as from his prior role as the Spirits Director for Southern’s Central Florida division—make him well suited for this new role. In addition, his previous role with Schieffelin & Somerset as Off-Premise Marketing Manager, Southern Region adds to his broad industry experience, knowledge and capabilities.

Commenting on the appointment, Brad Vassar said, “Walter Cowell is a proven leader at Southern--with extensive industry capabilities. We look forward to his stewardship of the Skyy and Treasury brands from a company-wide perspective and know he will work closely with both brand owners as well as his Southern divisional colleagues.”

“Walter will be a great asset to have in our Supplier Strategy Group,” commented Kevin Fennessey. “He is a talented sales and marketing professional, and we have great confidence in having him oversee the Treasury and Skyy business across Southern,” Fennessey added.

Please join us in congratulating Walter on his new role.