TGI FRIDAY’S HONORS SOUTHERN WINE & SPIRITS OF AMERICA, INC. WITH BEVERAGE INNOVATION AWARD
For Immediate Release
Contact: Lee Schrager
Vice President, Corporate Communications
Southern Wine & Spirits of America, Inc.
Telephone: (305) 625-4171

National Accounts Team Recognized at TGI Friday’s Annual Worldwide Managers’ Meeting

Miami, FL, April 18, 2011 – Last month, TGI Friday’s (TGIF) honored Southern Wine & Spirits of America’s (Southern) National Accounts Team with their “Beverage Innovation Award”. Working together, Southern and TGIF developed and put in test a new beverage strategy that shows innovation in beverage offerings and technique.

Ken Kribel, Sr. Vice President of National Accounts said, “This is a tremendous honor. The TGIF project enabled us to fully blend and leverage the combined creative talents of Bill Edwards, Vice President & Director of Sales of National Accounts, Nancy Curry, Vice President of National Accounts & Sales, and Bridget Albert, Master Mixologist from SWS of Illinois.” Kribel added, “Southern is the most complete, single-source of beverage insights, and we applied this capability with TGIF to develop and test a pilot program in the “test” market. The joint effort delved into all facets of Southern’s resourcing and channel expertise, including mixolo