TGI FRIDAY’S HONORS SOUTHERN WINE & SPIRITS OF AMERICA, INC. WITH BEVERAGE INNOVATION AWARD
For Immediate Release
Contact: Lee Schrager
Vice President, Corporate Communications
Southern Wine & Spirits of America, Inc.
Telephone: (305) 625-4171

National Accounts Team Recognized at TGI Friday’s Annual Worldwide Managers’ Meeting

Miami, FL, April 18, 2011 – Last month, TGI Friday’s (TGIF) honored Southern Wine & Spirits of America’s (Southern) National Accounts Team with their “Beverage Innovation Award”. Working together, Southern and TGIF developed and put in test a new beverage strategy that shows innovation in beverage offerings and technique.

Ken Kribel, Sr. Vice President of National Accounts said, “This is a tremendous honor. The TGIF project enabled us to fully blend and leverage the combined creative talents of Bill Edwards, Vice President & Director of Sales of National Accounts, Nancy Curry, Vice President of National Accounts & Sales, and Bridget Albert, Master Mixologist from SWS of Illinois.” Kribel added, “Southern is the most complete, single-source of beverage insights, and we applied this capability with TGIF to develop and test a pilot program in the “test” market. The joint effort delved into all facets of Southern’s resourcing and channel expertise, including mixology and category management insights.”

Brad Vassar, Southern’s Executive Vice President, General Manager, congratulated Southern’s National Accounts Team noting, “Once again, our National Account Team’s hard work has been recognized by one of the country’s premier restaurant groups. On behalf of our entire Company, we congratulate Ken Kribel, Senior Vice President of National Accounts, and his entire team on this great honor from TGI Friday’s.”

About Southern Wine & Spirits of America, Inc.:
Southern Wine & Spirits of America, Inc. is the nation’s largest wine and spirits distributor with operations in 33 markets. On a national basis, Southern Wine & Spirits of America, Inc. employs more than 11,000 team members. For more information, see: http://www.southernwine.com.
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