Lisa Barghahn (Bear-Hawn) brings over 24 years of industry experience to the Southern Wine & Spirits of America National Accounts Team.

She began her career at Southern as Chain Vice President for Southern Wine & Spirits of Northern California. As Chain VP, Barghahn worked closely with her customers to create original, effective marketing strategies. Her successes did not go unnoticed. After three years, she was promoted to Marketing Director for Southern Wine & Spirits of California.

When the new National Accounts Division was formed, Barghahn was an obvious choice for the Vice President/Director of Marketing position. In this role, she will handle all aspects of marketing for on-premise national accounts. This is a key role for Southern. As a visionary distributor, Southern creates innovative promotional concepts and customized tactical marketing strategies for its customers.

Before joining Southern in 1998, Barghahn spent 17 years at Seagrams. As one of 31 General Managers, she was the highest ranked female sales executive at the company. In her last assignment at Seagrams, before moving to Southern, she was responsible for Hawaii, Colorado, New Mexico, Arizona and Alaska.

Barghahn received her education from the University of California, Santa Barbara and Denver University. An avid skier, the native Californian has been married for 18 years and has two teenage daughters.