Untitled Document
Southern believes it has a responsibility to encourage and promote responsible consumption not just to our employees but with our partners in the industry and in the communities in which we do business.

Click here to learn about our Four Pillars Program
 
  • SWSA Celebrates Five Years of Step Up For Students Participation with $30 Million Contribution—The Largest to Date

    Miami, Florida, July 8, 2014 – Step Up For Students announced today that Southern Wine & Spirits of America, Inc. (Southern), the nation’s leading wine and spirits distributor, has committed $30 million to the Step Up For Students Scholarship Program for the 2014-15 school year. Southern’s commitment is the largest single contribution to date in the nonprofit organization’s 12-year history, and will fund more than 5,500 scholarships....
  • Guild of Sommeliers Awards Chris John Top New Sommelier Trophy Sponsored by Southern Wine & Spirits of America

    Miami, Florida, July 2, 2014 – Mel Dick, President, Wine Division and Senior Vice President, Southern Wine & Spirits of America, Inc. (Southern)—today congratulated Chris John of the Rare Wine Company in Sonoma, California, who was recently awarded the TopNewSomm Trophy and educational scholarship....
  • Southern Wine & Spirits of America Taps Pernod Ricard USA Executive for Key Role

    Miami, June 17, 2014 --Brad Vassar, Executive Vice President, Chief Operating Officer of Southern Wine & Spirits of America, Inc. (Southern), the nation’s leading wine and spirits distributor with operations in 35 states, announced today the appointment of John Trainer as Executive Vice President, General Manager–American Liberty Wine & Spirits, effective July 1. Trainer comes to Southern from Pernod Ricard USA (PR USA), where he currently serves as Vice President, General Manager for the Control Markets Division....
  • Southern Wine & Spirits of America COO Announces New Commercial Organization

    Miami, Fla., May 28, 2014 — Brad Vassar, Executive Vice President, Chief Operating Officer of Southern Wine & Spirits of America, Inc. (Southern)—the nation’s leading wine and spirits distributor with operations in 35 states—announced today an initial step in Southern’s new commercial organizational structure. This restructuring is designed to capitalize on changes in the marketplace and enhance Southern’s competitiveness in the industry. The new structure is effective immediately....
  • Southern Wine & Spirits of Nevada Strengthens Leadership Team with Two Key Promotions

    Las Vegas, Nev., May 13, 2014 – Larry Ruvo, Senior Managing Director of Southern Wine & Spirits of Nevada (SWS-NV) —a division of Southern Wine & Spirits of America, Inc. (Southern), the nation’s leading wine and spirits distributor with operations in 35 states—announced today the appointments of Kevin McCracken as Senior Vice President, Spirits and John Rooney as Vice President, On-Premise Wine, Spirits, Beer & Non-Alcoholic....
  • Southern Wine & Spirits of America Announces Key Commercial Leadership Appointment

    Miami, Fla., May 12, 2014 — Wayne E. Chaplin, President and Chief Executive Officer of Southern Wine & Spirits of America, Inc. (Southern)—the nation’s leading wine and spirits distributor with operations in 35 states—announced today the appointment of Brad Vassar to Executive Vice President, Chief Operating Officer, effective immediately....
  • Southern Wine & Spirits of America Announces Leadership Role Progression

    Miami, Fla., May 7, 2014 — Harvey R. Chaplin, Chairman and Chief Executive Officer of Southern Wine & Spirits of America, Inc. (Southern)—the nation’s leading wine and spirits distributor with operations in 35 states—announced today that current Southern President and Chief Operating Officer, Wayne E. Chaplin, will add Chief Executive Officer to his role, effective immediately....
  • Pernod Ricard USA and Southern Wine & Spirits of America Launch a National Effort to Promote Responsible Drinking via 15,000 Retail Stores

    NEW YORK, NY, May 6, 2014 -- Pernod Ricard USA, the premium spirits and wine company in the U.S., and Southern Wine & Spirits of America, Inc. (Southern), the nation's leading spirits and wine distributor, today announced a national effort to promote retailer engagement with The Foundation for Advancing Alcohol Responsibility (FAAR), a national not-for-profit funded by distillers aimed at reducing drunk driving and underage drinking....
  • Pernod Ricard USA Expands Relationship with Southern Wine & Spirits of America to 33 States

    April 24, 2014 – Pernod Ricard USA, the premium spirits and wine company in the U.S., today announced that, effective July 1, 2014, it will expand its relationship with Southern Wine & Spirits of America, Inc. (Southern), the nation's largest spirits and wine distributor, to 33 markets, while further strengthening ties between the two companies....
  • Southern Wine & Spirits of America Renews Support of Guild of Sommeliers

    Miami, Florida, April 21, 2014 — Mel Dick, Senior Vice President and President, Wine Division, Southern Wine & Spirits of America, Inc. (Southern)—the nation’s leading wine and spirits distributor with operations in 35 states—announced the renewed support of the Guild of Sommeliers, a non-profit group committed to wine education and service excellence. Over the next three years, Southern will sponsor the Guild of Sommeliers’ TopNewSomm annual competition, including the Southern Wine & Spirits TopNewSomm Trophy and associated educational scholarship....