Southern Acquires Premier Wine & Spirits of New York

For Immediate Release                           
                                                                                  Contact: Wayne E. Chaplin
                                                                                  President and Chief Operating Officer
                                                                                  Southern Wine & Spirits of America
                                                                                  Telephone: 305 625 4171


Southern Wine & Spirits of America, Inc. Enters New York Marketplace

Industry's No. 1-Ranked Wine & Spirits Distributor Now Present
In 4 of the 5 Largest Beverage Markets in the Nation

Latest acquisition brings Southern's operations to an even dozen states in the U.S.A.


   MIAMI -- October 7, 2004 -- In a transaction finalized in the early morning hours of  Thursday, October 07, 2004, Southern Wine & Spirits of America, Inc., the nation's No. 1 ranked  wine and spirits distributor, announced the purchase of 100 percent of the assets of Premier Wine & Spirits of New York and their western New York state distribution arm, Letchworth Wine & Spirits, which positions Southern Wine & Spirits of New York from its inception to develop capabilities for statewide presence and coverage.

   Mr. Wayne E. Chaplin, President and Chief Operating Officer of Southern Wine & Spirits of America, Inc., said: "I want to personally acknowledge and thank both David and Marc Taub for entrusting Southern Wine & Spirits of New York to continue to build on the excellence established by Premier Wine & Spirits. As we look forward with great excitement to both growing and investing to insure our success, we are counting on their team of dedicated, experienced industry professionals to be the bedrock of our new organization."

   In response to Mr. Chaplin's comments, Mr. David S. Taub, Chairman and Founder of Premier Wine & Spirits, said: "We have been both business associates and friends of the Chaplin Family for more than 25 years, and as a result, we have all the faith and confidence in Southern's ability to bring the Premier organization into not only a leadership position in the New York marketplace, but also bring with them the in-depth knowledge that Southern has gained from the diverse markets that they serve."

   Mr. Harvey R. Chaplin, Chairman and Chief Executive Officer of Southern Wine & Spirits of America, Inc. said: "It has been a long-term corporate goal as well as a personal desire of mine to have Southern Wine & Spirits compete in New York, a metropolitan and upstate market that can only be described as one of the most dynamic and diverse in the country. More importantly, I have personally known the Taub Family for more than a quarter century and I am confident knowing that Mr. Marc Taub will continue on with the new organization as a strategic part of our new management team."

   Mr. Marc D. Taub, President of Premier Wine & Spirits, said: "I look forward to not only helping  Southern Wine & Spirits of New York, to better understand the complexities of the New York  market, but more importantly, to assisting Southern in executing their winning formula of both sales and distribution excellence."

   Mr. Wayne E. Chaplin said: "Our goal in bringing Southern's philosophy of uncompromising customer and supplier focus to the state of New York was a simple one - that is to Grow, growth not only in size, but in a manner that will benefit all of our trading partners, our valued retailers and supplier customers alike. We believe the New York marketplace deserves this level of commitment and service that we are prepared to deliver."

   Now operating wine and spirits distributorships in 12 states, including four of the nation's five largest beverage markets, Southern Wine & Spirits of New York is a wholly-owned division of Southern Wine & Spirits of America, Inc., which was founded in 1968 and operates divisions in Arizona, California, Colorado, Florida, Kentucky, Hawaii, Illinois, Nevada, New Mexico, Pennsylvania, and South Carolina.


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