Southern Wine & Spirits of New York Announces Two New Executive Appointments

For Immediate Release

Contact: Wayne E. Chaplin
President & Chief Operating Officer
Southern Wine & Spirits of America, Inc
Telephone: (305) 625-4171


Larry Romer Named Vice President/General Manager, Spirits of Southern Wine & Spirits of New York

Jack Battipaglia, Jr. appointedVice President/General Sales Manager, Spirits
of Southern Wine & Spirits of Metro New York

MIAMI - December 1, 2004 - In two new appointments designed to enhance its new New York State operation, Mr. Wayne E. Chaplin, President and Chief Operating Officer of Southern Wine & Spirits of America, Inc., the country’s largest wine and spirits distributor with operations in 12 states, announced the appointment of Mr. Larry Romer, a 20-year drinks
industry veteran, as its Vice President, General Manager, Spirits. According to Mr. Chaplin, Mr. Romer will oversee the spirits business for the statewide organization and will report directly to Mr. Larry Goodrich, Executive Vice President, General Manager of Southern Wine & Spirits of New York, whose appointment was announced last month in connection with Southern’s entry into the Empire State market. 

     Mr. Chaplin said: “Larry is a native New Yorker who has spent most of his career working in this competitive market, including nine years with Coca-Cola Bottling of New York, seven years with the Paddington Corporation, and most recently serving as Regional Vice President of Jim Beam/Future Brands as its Regional Vice President/Eastern Division. He will bring a tremendous breadth of experience and leadership in our Company’s important relationships with both our 
supplier partners and our customers throughout the state.”

      Mr. Larry Goodrich added, “Larry brings a national scope and a keen insight into supplier Objectives to our organizations. His reputation in the industry as a people person aligns with our Company’s philosophy and will help us to further develop our organization, now and into the future.”

     Mr. Chaplin also announced the appointment of Mr. Jack Battipaglia, Jr. as the Company’s Vice President/General Sales Manager, Spirits of Southern Wine & Spirits of New York’s Metro division, a new sales management position within the Company. According to Mr. Chaplin, during his 30-year career in the beverage alcohol business across the Northeast, Mr. Battipaglia, who has an extensive knowledge of the retail tier,  has worked as a distributor and as a supplier
sales executive.

     According to Mr. Goodrich, Mr. Battipaglia represents the third generation in his family in the wine and spirits business and possesses “the perfect background to serve our Company in this new executive position. Jack’s reputation in Metro New York underscores the commitment of Southern Wine & Spirits to put its customers first.”

     Southern Wine & Spirits of New York is one of the state’s largest statewide distributors of wine and spirits. Southern Wine & Spirits of New York is a wholly owned subsidiary of Southern Wine & Spirits of America, Inc., which is nation’s largest wine and spirits distributor.With operations in 11 other states, including: Arizona, California, Colorado, Florida, Kentucky,
Hawaii, Illinois, Nevada, New Mexico, Pennsylvania, and South Carolina, Southern Wine & Spirits of America, Inc. employs more than 8,000 team members.


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