SWS of Florida Appoints Jorge Picos as VP, Director of Sales & Marketing

For Immediate Release                                     Contact: Steve Power
                                                                      Executive Vice  President – General Manager
                                                                      Southern Wine & Spirits of Florida
                                                                      Telephone: (305) 625-4171                     


MIAMI - January 31, 2006 – Steve Power, Executive Vice President – General Manager of Southern Wine & Spirits of Florida, a division of Southern Wine & Spirits of America, Inc., the country’s largest wine and spirits distributor with operations in 21 states, today announced that Jorge Picos has been appointed Vice President, Director of Sales and Marketing for Southern Wine & Spirits of Florida. The appointment is effective immediately.

According to Mr. Power, in this role, Mr. Picos will be responsible for leading Southern Wine & Spirits of Florida’s Retail Chain Sales Department, Pricing and Programming Department, and Marketing Department. Mr. Picos has 14 years of industry experience, four of which have been with Southern Wine & Spirits, and 10 of which were spent in increasing roles of responsibility with the now-defunct Allied Domecq.

Commenting on the appointment, Mr. Power said, “Jorge is a valuable member of our Florida team and we all look forward to working closely with him and his group to further strengthen our overall sales and marketing efforts on behalf of our supplier partners as well as all the customers we serve.”

Mr. Picos said, “I am very honored with this new challenge, and I look forward to working closely with our entire Florida team to deliver the very best sales and marketing efforts and programs in partnership with our suppliers and in cooperation with all our great customers across the state.”

Prior to assuming these new responsibilities, Mr. Picos served as Vice President, Director of Marketing for Southern Wine & Spirits of Florida. Mr. Picos earned his MBA from the University of Miami.

Southern Wine & Spirits of America, Inc. is the nation’s largest wine and spirits distributor, with current operations in 21 states. The multi-state distributor currently operates in:  Arizona, California, Colorado, Florida, Kentucky, Hawaii, Illinois, Maine, Massachusetts, Mississippi, New Hampshire, New Jersey, Nevada, New Mexico, New York, North Carolina, Pennsylvania, South Carolina, Vermont, Virginia and West Virginia. On a national basis, Southern Wine & Spirits of America, Inc. employs more than 10,000 team members.

Posted on Tuesday, June 27, 2006 (Archive on Tuesday, June 27, 2006)
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