New York Daily News Praises Fundraising Efforts for New York Firefighters;
For Immediate Release                              Contact: Harvey R. Chaplin
                                                                   Chairman and Chief Executive Officer
                                                                   Southern Wine & Spirits of America, Inc
                                                                   Telephone: (305) 625-4171

New York Daily News Praises Fundraising Efforts Honoring Fallen New York Firefighters in Campaign Led by Southern Wine & Spirits Employee and Jim Beam Bourbon

9/11 Scholarship Campaign Assisted by Larry Romer of Southern Wine & Spirits of New York In Partnership with Fortune Brands Efforts Pay Tribute to Fallen 9/11 Firefighters

MIAMI - March 7, 2007 – In a complimentary feature story appearing in the January 10, 2007 issue of The New York Daily News, Southern Wine & Spirits of New York executive Larry Romer is credited with helping the Farrell family of Wantagh, New York, raise money in honor of the 343 firefighters who perished on 9/11/2001 at the World Trade Center. In partnership with Fortune Brands, Inc., Lincolnshire, Illinois, owner and marketer of Jim Beam Bourbon, a limited edition new label on the best-selling Bourbon bears the number “343” and reads “Terry Farrell Firefighters Scholarship Fund”, appearing next to a picture of a firefighter’s helmet. In New York, Mr. Romer serves as Vice President, General Manager-Spirits, Southern Wine & Spirits of New York, which is a division of Southern Wine & Spirits of America, Inc., the nation’s leading wine and spirits distributor with a tradition of service excellence since 1968.

According to Mr. Romer, one day about five years ago, he stopped by a bar in his hometown in Wantagh, Long Island, whereupon he learned from the proprietors, Tim and Brian Farrell and their other brothers, that they had set up a fund to honor the memory of their brother, Terry, who died in the 9/11 terror attack at the age of 45. Ever since that meeting, Mr. Romer has worked with senior executives at Fortune Brands to do something to support and pay tribute to this fallen hero’s memory and contribute further to the scholarship fund his two brothers set up in 2001.

Following a series of talks, Fortune Brands agreed to support Mr. Romer’s request that Jim Beam lend its label, via the message and illustration noted above, in support of the Terry Farrell Firefighters Scholarship Fund. The response has been tremendous, the article reports, noting that Dennis Farrell, one of Terry’s four surviving brothers, said that since the limited edition label’s appearance, donations have poured in, reaching a total of $200,000, $80,000 of which is directly attributable to the Jim Beam Limited Edition Label.

In the news article, Mr. Romer is quoted: “This is not just about Terry Farrell. It’s about every firefighter in New York, every volunteer. This is who we are honoring.”

Harvery R. Chaplin, Chairman & Chief Executive Officer of Southern Wine & Spirits of America, Inc., said, “On behalf of Wayne E. Chaplin, President and COO, and myself, everyone at Southern is very proud of Larry’s efforts and the participation of Fortune Brands and Jim Beam Bourbon on behalf of the Terry Farrell Firefighters Scholarship Fund. Larry’s work is symbolic of our Company’s longstanding commitment to community service and a tradition of giving back to worthy national, state and local charitable, medical, educational and philanthropic institutions.” As part of the fundraising effort for the Terry Farrell Firefighters Scholarship Fund, Mr. Chaplin said that Fortune Brands is auctioning off two of the remaining cases of Jim Beam Bourbon bearing the special “343” label to its employees, with proceeds going to the fund. Mr. Chaplin added that Southern Wine & Spirits of America will match those funds raised by the Beam “343” auction and add this donation to the Terry Farrell Firefighters Scholarship Fund.

Southern Wine & Spirits of America, Inc. is the nation’s largest wine and spirits distributor, with operations in 27 states.  The Company currently operates in: Alabama, Arizona, California, Colorado, Florida, Kentucky, Hawaii, Illinois, Maine, Mississippi, New Hampshire, New Jersey, Nevada, New Mexico, New York, North Carolina, Pennsylvania, South Carolina, Vermont, Virginia, and West Virginia. The Company has a strategic partnership with Alaska Distributors Co. of Seattle, Washington, called Southern Wine/Spirits West, a joint venture that has wine and spirits brokerage operations across the Northwest Control States of Idaho, Montana, Oregon, Utah, Washington, and Wyoming. On a national basis, Southern Wine & Spirits of America, Inc. employs more than 10,000 team members. For more information contact:


Posted on Wednesday, March 07, 2007 (Archive on Wednesday, March 14, 2007)
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