Miami, FL, Jan. 20, 2009 – Southern Wine & Spirits of America, Inc., the nation’s leading wine and spirits distributor and control state broker with a tradition of service excellence since 1968 unveiled it’s newest rung in the ladder of Corporate Social Responsibility and charitable collaboration—an Underage Drinking Prevention initiative entitled “SoBe Sober”. In partnership with D-FY-IT, a local non-profit organization, this campaign is designed to combat underage drinking among Miami Dade and Broward County students through education, outreach and celebrity sponsorship endorsement programs. Once the local South Florida area has been targeted, the program will then expand to reach the youth in our other markets across the country.
The SoBe Sober program is being implemented under the leadership of Barbara Zohlman, Executive Director of D-FY-IT, a Miami-based non-profit that has developed many effective, award-winning programs aimed at both middle- and high-school-level students to alert them to the dangers of underage drinking.
Wayne E. Chaplin, President and Chief Operating Officer, Southern Wine & Spirits of America, Inc. said: “We are extremely honored to support this important social responsible initiative. Its central aim is to prevent underage drinking and alcohol abuse. This is a three-year commitment on our Company’s part, and my father, Harvey R. Chaplin, Chairman and Chief Executive Officer, and our entire Florida team are proud to sponsor SoBe Sober and its comprehensive community and educational outreach effort to the local area’s youth.”
Ms. Zohlman said, “We look forward to working closely with Southern Wine & Spirits, local public high school officials, concerned parents and many civic leaders across Miami Dade and Broward Counties to make SoBe Sober a compelling and constructive program for our youth. The campaign will focus on proven programs that create awareness and educate students and their parents on the dangers of underage drinking. For more information, please visit www.DFYIT.org
About Southern Wine & Spirits of America, Inc.
Southern Wine & Spirits of America, Inc., the nation's leading wine and spirits distributor and control states broker, with a tradition of service excellence since 1968 and proud to be celebrating its 40th anniversary, operates in 29 states and recently has announced plans to form a strategic joint venture with The Glazer's Companies, headquartered in Addison, Texas, in all Glazer's markets excluding Arizona. In addition, Southern is a licensed permittee in the state of Nebraska. The Company also has a pending strategic partnership with The Odom Corporation of Bellevue, Washington, a joint venture that has wine and spirits brokerage operations across the Northwest control states of Idaho, Montana, Oregon, Utah, Washington, and Wyoming, as well as a fully-operational sales and distribution business in Alaska. On a national basis, Southern Wine & Spirits of America, Inc. employs more than 10,000 team members. For more information contact: www.southernwine.com.