Southern Wine & Spirits Bolsters National Accounts Capabilities
February 15, 2010 – Miami, FL – In direct response to the growing importance of on- and off-premise national accounts, Southern Wine & Spirits of America, Inc. (Southern) has bolstered its National Accounts Group. The enhanced National Accounts Group will execute Southern’s National Accounts Strategy, leveraging Southern’s unparalleled distribution footprint across 29 markets, selling and delivery service excellence, key supplier brand alignments and proprietary market intelligence tools. These core capabilities of Southern will enable the Company to coordinate more closely than ever before with its vital national customers and suppliers—and these trading partners’ increasingly sophisticated needs.

The new organizational structure will enhance Southern’s Sales and Marketing effectiveness, account planning responsiveness and service execution efficiency. In addition, Southern’s National Accounts Group will include a dedicated Southern Wine & Spirits account leaders to manage large, priority, multi-state retailers. Southern will empower these roles to meet the full range of account needs. This increased focus on National Accounts will enable Southern to better match the planning needs of our suppliers in a more tailored fashion as well.

“We are aligning with our National Accounts to most effectively serve our customers needs,” said Kevin Fennessey, Senior Vice President, Supplier Strategy and National Accounts for Southern Wine & Spirits of America, Inc. “With the growth of these accounts, it is vital that we add additional, focused resources to further develop the capabilities and benefits of Southern’s multi-state account model,” added Fennessey.

Under the leadership of Mr. Fennessey, the expanded National Accounts Team will be comprised of Ken Kribel, Senior Vice President, National On-Premise Accounts, Thomas McDevitt, Vice President of Business Intelligence and Category Management and a Senior Vice President, National Off-Premise Accounts for appointment at a later date. These leaders will continue to deliver timely supplier programs to fit Southern’s customers’ marketing and merchandising strategies.

“To provide consistently flawless execution across our multi-state operations, we are proactively putting additional resources in place to service our national accounts,” stated Brad Vassar, Executive Vice President and General Manager of Southern. Our vision is that the reorganization of our National Accounts Team and expansion of its capabilities will result in truly unsurpassed service to our customers.”

The establishment of the enhanced Southern National Accounts Group is effective immediately.

About Southern Wine & Spirits of America
Southern Wine & Spirits of America, Inc. is the nation’s largest wine and spirits distributor, with current operations in 29 states. The multi-state distributor currently operates in: Alabama, Arizona, California, Colorado, Delaware, Florida, Kentucky, Hawaii, Illinois, Maine, Mississippi, New Hampshire, Nevada, New Mexico, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Vermont, Virginia and West Virginia—as well as the additional seven states of Alaska, Washington, Oregon, Idaho, Montana, Wyoming and Utah through the Southern-Odom/Spirits West partnership. Southern also holds operating licenses and permits in the three states of Indiana, Nebraska and Texas. On a national basis, Southern Wine & Spirits of America, Inc. employs more than 10,000 team members. For more information contact:

Posted on Wednesday, February 17, 2010 (Archive on Wednesday, March 31, 2010)
Posted by rsada  Contributed by rsada