ABC, Diageo and Southern Wine Continue Partnership To Help Soldiers and Sailors Get Home Safely
<strong>ABC, Diageo and Southern Wine Continue Partnership To Help Soldiers and Sailors Get Home Safely</strong> <br> <br>

NORFOLK, Virginia, February 22, 2010 – If soldiers or sailors choose to drink alcohol they can receive a free taxi ride home by utilizing the Military Safe Rides Home Program.
The designated-driver program, sponsored by Diageo and Southern Wine & Spirits and supported by the Virginia Department of Alcoholic Beverage Control (ABC), allows military men and women who are at least 21 years old to receive a free ride to their residence or base from six participating establishments.
"We are proud to renew our partnership with Diageo and Southern Wine to continue this program," said ABC Chairman J. Neal Insley. "The program helps keep soldiers and sailors safe in Virginia while they defend our freedom at home and abroad."
When a soldier or sailor consumes alcohol at a participating establishment, they should ask the manager to help them receive a free ride with Norview or Black & White Cabs. The destination must be within 30 miles.
"We want to express our sincere appreciation to military personnel. We are grateful for their service, patriotism and devotion to our country." said ABC Commissioner Sandra C. Canada. "The goal of this program is to ensure our military men and women get home safely when they've consumed alcohol."<br><br>

<strong>About Southern Wine & Spirits of America, Inc.</strong>
Southern Wine & Spirits of America, Inc. is the nation’s largest wine and spirits distributor with operations in 33 markets. The multi-state distributor currently operates in: Alabama, Arizona, California, Colorado, Delaware, Florida, Kentucky, Hawaii, Illinois, Indiana, Maine, Minnesota, Mississippi, New Hampshire, Nevada, New Mexico, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Vermont, Virginia and West Virginia—as well as the additional seven states of Alaska, Washington, Oregon, Idaho, Montana, Wyoming and Utah through the Southern-Odom/Spirits West partnership. In addition, Southern has a presence in Maryland and the District of Columbia through a joint venture with F.P. Winner Wine & Spirits as well as a joint venture operation in Minnesota with J.J. Taylor Distributing Company. Southern also holds operating licenses and permits in Nebraska and Texas. On a national basis, Southern Wine & Spirits of America, Inc. employs more than 11,000 team members. For more information, see: <br><br>

<strong>About the Military Safe Rides Home Program</strong>
The Military Safe Rides Home Program, which began nearly two years ago in Hampton Roads, is part of a broader nationwide designated-driver program sponsored by Diageo. The program is also part of ABC’s Military Outreach Initiative designed to educate military men and women stationed in Virginia about the commonwealth’s alcohol laws and the importance of responsible consumption.

Posted on Tuesday, February 22, 2011 (Archive on Tuesday, March 01, 2011)
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