Skyy Spirits Signs New Distribution Agreement with Southern Wine & Spirits of America Across 19 Markets
Skyy Spirits Signs New Distribution Agreement with Southern Wine & Spirits of America Across 19 Markets

Companies’ Extensive Relationship Dates Back to SKYY® Vodka’s Establishment 20 Years Ago

January 11, 2012, Miami, Florida: Skyy Spirits, LLC—a wholly owned US subsidiary of Davide Campari-Milano, together with its affiliates Gruppo Campari—announced today that it has signed a new distribution agreement across 19 states with Southern Wine & Spirits of America, Inc. (Southern), the nation’s leading wine and spirits distributor.

Commenting on this important milestone, Skyy Spirits’ Chairman and Chief Executive Officer Gerry Ruvo said, “We are pleased to continue and extend our extensive distribution relationship with Southern Wine and Spirits. Southern has proven to be a strong partner over the years and I believe our teams jointly can continue to build brands in a similar manner to what we have seen for our flagship brand, SKYY® Vodka.”

Matt Davenport, Skyy Spirits’ VP of Sales added, “Our alignment and agreement with Southern provides a forward-looking execution platform with the measurable metrics by channel that will enable Skyy Spirits to be one of the most competitive suppliers in the marketplace in terms of share, brand building and profitability.”

“I am thrilled to renew our relationship with Skyy Spirits across our major markets of operation,” added Southern’s President & Chief Operating Officer Wayne E. Chaplin. “We at Southern are honored to be entrusted with their portfolio of iconic brands such as SKYY Vodka, Campari®, and Wild Turkey® Straight Kentucky Bourbon, to name just a few.”

Brad Vassar, Southern’s Executive Vice President-General Manager, offered, “We will continue to work with the Skyy Spirits team to apply the very best of distribution and brand-building capabilities. Whether it is our unparalleled national accounts approach, our cutting-edge selling tools or our unsurpassed teams of sales professionals, Southern will leverage its leading capabilities to the fullest on behalf of Skyy Spirits brands.”

About Southern Wine & Spirits of America, Inc.
Southern Wine & Spirits of America, Inc. is the nation’s largest wine and spirits distributor and broker with operations in 35 markets. The multi-state distributor currently operates in the following markets: Alabama, Arizona, California, Colorado, Delaware, Florida, Kentucky, Hawaii, Illinois, Indiana, Iowa, Maine, Michigan, Minnesota, Mississippi, New Hampshire, Nevada, New Mexico, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Vermont, Virginia and West Virginia—as well as the additional seven states of Alaska, Washington, Oregon, Idaho, Montana, Wyoming and Utah through the Southern-Odom/Spirits West partnership. In addition, Southern has a presence in Maryland and the District of Columbia through a joint venture with F.P. Winner Wine & Spirits as well as a joint venture operation in Minnesota with J.J. Taylor Distributing Company. Southern also holds operating licenses and permits in Nebraska and Texas. On a national basis, Southern Wine & Spirits of America, Inc. employs more than 12,500 team members.
Southern urges all retail customers and adult consumers to market, sell, serve and enjoy its products responsibly. For more information about Southern and its responsible consumption program, see:

About Skyy Spirits, LLC
Skyy Spirits, LLC is a wholly owned subsidiary of Davide Campari-Milano S.p.A. (Reuters CPRI.MI - Bloomberg CPR IM), together with its affiliates Gruppo Campari. Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Skyy Spirits manages Gruppo Campari’s portfolio in the US with such leading brands as SKYY® Vodka, SKYY90®, SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®, Glen Grant® Single Malt Scotch Whisky, Cabo Wabo® Tequila, Espolón® Tequila, Ouzo 12®, X-Rated® Fusion Liqueur®, Frangelico®, Carolans Irish Cream®, Irish Mist® Liqueur, Sagatiba® Cachaça and Jean-Marc XO Vodka®. Skyy Spirits is also the exclusive US distributor of The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Midori® Melon Liqueur, Hibiki® Whisky and The Yamazaki® Single Malt Whisky.

Skyy Spirits was founded and is headquartered in San Francisco, California. More information on the company can be found at ,, Twitter: @SkyySpirits and Please enjoy Skyy Spirits brands responsibly and in moderation.

About Gruppo Campari
Davide Campari-Milano S.p.A., together with its affiliates ("Gruppo Campari"), is a major player in the global beverage sector, trading in over 190 nations around the world with a leading position in the Italian and Brazilian markets and a strong presence in the USA and Continental Europe. The Group has an extensive portfolio that spans three business segments: spirits, wines and soft drinks. In the spirits segment its internationally renowned brands, such as Campari, Carolans, SKYY Vodka and Wild Turkey stand out. It also has leading regional brands including Aperol, Cabo Wabo, Camparisoda, Cynar, Frangelico, Glen Grant, Ouzo 12, X-Rated Fusion Liqueur, Zedda Piras and the local Brazilian brands Dreher, Old Eight and Drury’s. Its wine segment boasts the global brand Cinzano, as well as important regional brands including Liebfraumilch, Mondoro, Odessa, Riccadonna, Sella&Mosca and Teruzzi&Puthod. The soft drinks segment comprises the non-alcoholic aperitif Crodino and Lemonsoda as well as its respective line extension dominating the Italian market. The Group employs over 2,200 people. The shares of the parent company, Davide Campari-Milano S.p.A. (Reuters CPRI.MI - Bloomberg CPR IM), are listed on the Italian Stock Exchange.
More information on the company can be found at

Posted on Wednesday, January 11, 2012 (Archive on Friday, February 10, 2012)
Posted by rsada  Contributed by rsada