Ste. Michelle Wine Estates Names Southern Wine & Spirits of Minnesota as its Distributor Partner
Appointment Expands Alignment of Ste. Michelle Wine Estates and Southern to 15 Markets Across the U.S.

Miami, Florida, July 12, 2012 – Wayne E. Chaplin, President & Chief Operating Officer of Southern Wine & Spirits of America (Southern), Inc., the country’s leading wine and spirits distributor, today announced that Ste. Michelle Wine Estates, Woodinville, Washington, has named its Southern Wine & Spirits of Minnesota division to represent Ste. Michelle’s entire portfolio of fine wine brands in the state. The exclusive appointment was effective on a dual basis across the state on July 9—and will be exclusive as of August 1, 2012.

Commenting on the appointment, Chaplin said, “We are extremely proud of this appointment in Minnesota by Ste. Michelle Wine Estates. It builds on the extensive partnership that we have already forged in 14 other markets with Ste. Michelle, and we look forward to continuing to work closely with Ste. Michelle’s Chief Executive Officer Ted Baseler, Executive Vice President Glenn Yaffa and Senior Vice President of Sales Frank Genovese to ensure success throughout the State of Minnesota.”
Ted Baseler added, “We are pleased to add Minnesota to our existing group of Ste. Michelle-Southern markets. Southern’s Executive Vice President–General Manager of Minnesota, Illinois and Kentucky Will Conniff along with Vice President–General Manager of Minnesota Dan Daul have assembled a winning team in the state, and we are confident in the partnership between both of our companies achieving strong gains in growth and share in the state’s wine market.”
Brad Vassar, Southern’s Executive Vice President–General Manager, concluded, “As we expand our relationship with Ste. Michelle Wine Estates in Minnesota, we are confident that we will both bring an elevated level of brand stewardship to the Ste. Michelle portfolio as well as enhanced levels of service to Minnesota’s retail customers.”
About Ste. Michelle Wine Estates
Ste. Michelle Wine Estates is a collection of distinctive wine estates, each allowed to explore to the fullest extent the unique growing conditions and individual winemaking practices that give the wines from these estates their extraordinary character. See

About Southern Wine & Spirits of America, Inc.
Southern Wine & Spirits of America, Inc. is the nation’s largest wine and spirits distributor and broker with operations in 35 markets. The multi-state distributor currently operates in the following markets: Alabama, Alaska, Arizona, California, Colorado, Delaware, Florida, Hawaii, Idaho, Illinois, Indiana, Iowa, Kentucky, Maine, Michigan, Mississippi, Montana, Nevada, New Hampshire, New Mexico, New York, North Carolina, Ohio, Oregon, Pennsylvania, South Carolina, Utah, Vermont, Virginia, Washington, West Virginia and Wyoming. In addition, Southern has a presence in Maryland and the District of Columbia through a joint venture with F.P. Winner Wine & Spirits as well as a joint venture operation in Minnesota with J.J. Taylor Distributing Company. Southern also holds operating licenses and permits in Nebraska and Texas. On a national basis, Southern Wine & Spirits of America, Inc. employs more than 12,500 team members. For more information about Southern, see:

Posted on Thursday, July 12, 2012 (Archive on Saturday, August 11, 2012)
Posted by rsada  Contributed by rsada