Southern Wine & Spirits of America and Treasury Wine Estates Announce Exclusive Appointments for Colorado and Indiana
February 28, 2013, Miami, FL—Wayne E. Chaplin, President and Chief Operating Officer, Southern Wine & Spirits of America, Inc., (Southern)—the country’s leading wine and spirits distributor—announced today that Southern has signed long-term distribution agreements with Treasury Wine Estates (TWE) in Colorado and Indiana. These agreements bring their partnership to a total of 18 U.S. markets. Both state appointments are effective March 1, 2013.

Commenting on the expanded relationship with TWE, Chaplin said, “We appreciate the confidence Treasury Wine Estates has demonstrated by selecting us to be their partners in these two additional markets. Along with the entire Treasury Wine Estates team, we look forward to building on our existing strong foundation across the country to steward and grow TWE brands.”

Sandra LeDrew, Americas Managing Director for Treasury Wine Estates, added: “We are pleased to expand our strong partnership with Southern to Colorado and Indiana.” LeDrew added, “With this partnership and these two latest agreements, we are confident that we will make significant progress on our imperative to ‘Win in the Americas’.”

Brad Vassar, Southern’s Executive Vice President, General Manager, commented, “With these most recent appointments, Southern now proudly handles a significant portion of TWE’s national volume. This is a tremendous honor, an exciting opportunity and a great responsibility for Southern—and we look forward to rising to the challenge.”

Commenting about the new appointment of Treasury in Indiana, Art Salvi, Southern’s Vice President, General Manager in Indiana, affirmed, “I am thrilled to add the rich selection of Treasury’s wine brands to the Southern portfolio in Indiana.” Southern’s Colorado Executive Vice President, General Manager Richard Crossland concluded, “We look forward to representing Treasury’s wonderful brands throughout the State of Colorado.”

These most recent appointments follow a series of TWE-Southern alignments that have been confirmed in recent years—including exclusive alignment agreements covering Washington and Oregon last July, and Montana, Utah and Wyoming last May.

Posted on Thursday, February 28, 2013 (Archive on Saturday, March 30, 2013)
Posted by rsada  Contributed by rsada
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