TY KU Premium Sake & Spirits Announces Expanded Partnership with Southern Wine & Spirits of America
Alliance Supports TY KU’s Unparalleled Growth Trajectory in Sake and AsianSpirits and Launch of New “Share On” National TV Campaign with
Brand Co-Owner CeeLo Green

March 25, 2013, Miami, FL— Mel Dick, President-Wine Division & Senior Vice President, Southern Wine & Spirits of America, Inc. (Southern)—the country’s leading wine and spirits distributor—announced today that TY KU Premium Sake & Spirits—a leading supplier of premium sake and the fastest-growing sake brand in 2011 and 2012 as rated by Nielson—has extended its distribution agreement with Southern across the country. This brings the two companies’ alignment for TY KU’s entire portfolio of premium products to 25 U.S. markets where Southern is present—and another 9 markets for TY KU’s spirits portfolio. The TY KU/Southern alliance is effective immediately.

Regarding the expanded relationship, Dick said, “Southern Wine & Spirits is proud to have TY KU Premium Sake & Spirits across a majority of our markets. We are excited about the dynamic sake category and impressed with TY KU's growth since its launch just a few short years ago. We see great promise for the category, the TY KU brand, and the positive message of friendship and respect embedded within the TY KU 'Share On' campaign.”

Andrew Chrisomalis, Chief Executive Officer, TY KU Premium Sake & Spirits, remarked, “The TY KU Premium Sake & Spirits and Southern Wine & Spirits of America partnership is incredibly exciting since we are both leaders in innovation, customer experience and education. Together, we are spearheading a significant opportunity for all three tiers in our industry—to accelerate the growth of the underdeveloped Sake and Asian Spirits categories through premiumization. With TY KU’s award winning Sake and Asian Spirits portfolio, innovative packaging, and cutting-edge marketing, combined with Southern’s deep market intelligence, strength, and commitment, TY KU is poised become the first premium call brand in Sake.“

Building on Mel Dick’s comments, Southern's Executive Vice President, General Manager-Wine Division Steve Slater added, "Through our expanded relationship with TY KU Premium Sake & Spirits, we are working closely together to promote TY KU's contemporary, innovative portfolio of sake and low-calorie Asian spirits brands among our customer base."

In February 2013, TY KU Premium Sake & Spirits launched the first-ever national television advertising campaign for a sake brand in the U.S. that stars TY KU brand co-owner, Grammy Award-Winning artist and judge on NBC’s hit show The Voice, CeeLo Green. The advertising campaign with the theme “Share On”, is inspired by Japan’s sake culture where it is tradition to pour and share sake for your drinking companions as a sign of respect and friendship. Share On Commercial

About Southern Wine & Spirits of America, Inc.
Southern Wine & Spirits of America, Inc. is the nation’s largest wine and spirits distributor and broker with operations in 35 markets. The multi-state distributor currently operates in: Alabama, Alaska, Arizona, California, Colorado, Delaware, the District of Columbia, Florida, Kentucky, Hawaii, Idaho, Illinois, Indiana, Iowa, Maryland, Maine, Michigan, Mississippi, Montana, Nevada, New Hampshire, New Mexico, New York, North Carolina, Ohio, Oregon, Pennsylvania, South Carolina, Utah, Vermont, Virginia, Washington, West Virginia and Wyoming. In addition, Southern operates in Minnesota through a joint venture with J.J. Taylor Distributing Company. Southern also holds operating licenses and permits in Nebraska and Texas. On a national basis, Southern Wine & Spirits of America, Inc. employs nearly 14,500 team members. Southern urges all retail customers and adult consumers to market, sell, serve and enjoy its products responsibly. For more information about Southern and its responsible consumption program, see: http://www.southernwine.com.

About TY KU
TY KU, the Premier Sake & Spirits Company, brings authentic, best in class Japanese Sake and Soju products to consumers. Creating a trusted premium brand name in Sake & Asian spirits, TY KU combines all natural ingredients, age-old Japanese techniques, modern flavor profiles and award winning packaging to produce the best tasting sake portfolio and all naturally low-calorie Asian spirits. The current TY KU premium portfolio includes: TY KU Sakes—TY KU Sake Silver (Premium Junmai), TY KU Sake Black (Super Premium Junmai Ginjo), TY KU Sake White (Ultra Premium Junmai Daiginjo), TY KU Coconut Nigori Sake and TY KU Low Calorie Asian Spirits—TY KU Citrus Liqueur and TY KU Soju. TY KU has been honored with numerous awards and accolades including: the coveted Six Star Diamond Award (AAHS), Double Gold Medal (San Francisco Int'l Wine Competition), Platinum Award (SIP), iF Design Award, Rising Star Award (Beverage Information Group) and Breakout Brand (Beverage World) and the HOT, NEW, NOW Award (WSWA).

Posted on Monday, March 25, 2013 (Archive on Wednesday, April 24, 2013)
Posted by rsada  Contributed by rsada