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Southern believes it has a responsibility to encourage and promote responsible consumption not just to our employees but with our partners in the industry and in the communities in which we do business.

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SWSA Celebrates Five Years of Step Up For Students Participation with $30 Million Contribution—The Largest to Date

Jul 28 2014
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Miami, Florida, July 8, 2014 – Step Up For Students announced today that Southern Wine & Spirits of America, Inc. (Southern), the nation’s leading wine and spirits distributor, has committed $30 million to the Step Up For Students Scholarship Program for the 2014-15 school year. Southern’s commitment is the largest single contribution to date in the nonprofit organization’s 12-year history, and will fund more than 5,500 scholarships.

Southern Wine & Spirits of America Taps Pernod Ricard USA Executive for Key Role

Jun 17 2014
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Miami, June 17, 2014 - Brad Vassar, Executive Vice President, Chief Operating Officer of Southern Wine & Spirits of America, Inc. (Southern), the nation’s leading wine and spirits distributor with operations in 35 states, announced today the appointment of John Trainer as Executive Vice President, General Manager–American Liberty Wine & Spirits, effective July 1. Trainer comes to Southern from Pernod Ricard USA (PR USA), where he currently serves as Vice President, General Manager for the Control Markets Division.