Tricia Carr has been specializing in the beverage business for over fifteen years. She recently launched her web show, The Concoctologist; a show that combines goofy comedy and food network style mixology demonstration from requests on social media.

Tricia learned the craft of culinary cocktails from amazing chefs and bar business geniuses in dynamic venues around Southern California including Michelen Starred Providence LA with Chef Michael Cimarusti and Black Market Liquor Bar with Chef Antonia Lofaso.

With Los Angeles as a home base, Tricia built a business of private beverage catering for many of Hollywood’s media elite. Tricia married her love of beverage and performance when featured on several television and radio programs (a few credits below).

All of her experience came to a culmination as Tricia landed her “dream job” as the Southern California Director of Mixology for Southern Wine and Spirits in November 2011. In this position, she is honored to work with the diverse community of professionals that the So Cal market offers.

Tricia continues her education through travels to distilleries in Puerto Rico, Sweden, France, San Francisco, Kentucky, New York and Oaxaca. Tricia is a Certified Specialist of Spirits and a Bar Ready Graduate of the esteemed Beverage Alcohol Resource.


Los Angeles Magazine

LA Times

LA Times

LA Times

LA Confidential Magazine

Huffington Post

LA Times

Sophie GayotTasting Panel Magazine

Tasting Panel Magazine

Media Credits:

Hell’s Kitchen, 2014

The Art of Mixology on Ovation TV, 2013

The Tasting Room with Tom Leykis, 2010, 2011, 2012

KCAL 9, 2012

The Good Life with Guy Bowers, 2013

Happy Hour Radio Show with Anthony Dias Blue, 2010

The Taste of LA Times, Live Host/Demonstrator, 2012, 2013, 2014

United States Bartenders' Guild So Cal

President, 2012 – 2014

Treasurer, 2013-present


Tricia Carr (formerly Tricia Alley)

Director of Mixology for Southern Wine and Spirits, Southern California

United States Bartenders’ Guild So Cal Chapter