SWS Finalizes Formation of SWS of Mississippi
 For Immediate Release                                              Contact: Wayne E. Chaplin
                                                                                    President & Chief Operating Officer
                                                                                    Southern Wine & Spirits of America, Inc.
                                                                                    Telephone: (305) 625-4171


Southern Wine & Spirits of America, Inc. Announces Formation of Southern Wine & Spirits of Mississippi

MIAMI, February 1, 2006 - Wayne E. Chaplin, President and Chief Operating Officer at Southern Wine & Spirits of America, Inc., the country's largest wine and spirits distributor with operations in 21 states, today announced the formation of Southern Wine & Spirits of Mississippi. With this announcement, the Company now operates in eight Control States including: Maine, Mississippi, New Hampshire, North Carolina, Pennsylvania, Vermont, Virginia and West Virginia.

In making this announcement, Mr. Chaplin added that Southern looks forward to integrating the business formerly owned by David Koenig of D. J. Koenig & Associates, Inc., of Jackson, Mississippi, whose business will serve as the foundation of the expanded Southern Wine & Spirits of Mississippi operation; the acquisition is effective immediately.

Mr. Chaplin said, “We are excited about our expansion into Mississippi and to work with the entire Koenig organization, whose understanding and experience in the local marketplace will be invaluable as we look to add more value to our trading partners. Our continued expansion into the Control State arena is a critical part of our overall supplier- and customer-centric growth strategy. This is especially true following our acquisition of United’s Control State operations in New Hampshire, Vermont, Maine, North Carolina, and Virginia together with our existing presence on in Pennsylvania and West Virginia.”

Peter Hickey, Executive Vice President, General Manager – Control States Division of  Southern Wine & Spirits of America, Inc., said “Our Company’s expansion into Mississippi is an integral part of Southern's overall strategy to offer our supplier partners as well as all our Control State customers the very highest levels of professional service. I look forward to working with all our Control State associates and our customers in Mississippi."

Mr. Koenig said, “We are thrilled to work with the Southern family, and we all look forward to working closely with the Company’s senior management to insure our suppliers and their brands are well represented throughout the state as we continue to enhance our service-oriented programs with our customers.”

Mr. Brad Vassar, Executive Vice President, General Manager of Southern Wine & Spirits of America, Inc., said, “We intend on adding manpower and resources to the Mississippi operation to ensure that our current suppliers as well as those that choose to join with us achieve greater coverage that is second to none in this marketplace.”

Southern Wine & Spirits of America, Inc. is the nation’s largest wine and spirits distributor, with operations in 21 states. The multi-state distributor currently operates in:  Arizona, California, Colorado, Florida, Kentucky, Hawaii, Illinois, Maine, Massachusetts, Mississippi, New Hampshire, New Jersey, Nevada, New Mexico, New York, North Carolina, Pennsylvania, South Carolina, Vermont, Virginia and West Virginia. On a national basis, Southern Wine & Spirits of America, employs more than 10,000 team members. For more information, log onto: www.southernwine.com.


Posted on Tuesday, June 27, 2006 (Archive on Tuesday, June 27, 2006)
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