Pernod Ricard USA Appoints Southern Wine & Spirits of Indiana as its Exclusive Statewide Distributor - Pernod Ricard USA and Southern Wine & Spirits of America Now Aligned in 27 U.S. Markets
Miami, FL, November 1, 2010 – Southern Wine & Spirits of America, Inc. (Southern), the nation’s largest wine and spirits distributor, today announced that Pernod Ricard USA (Pernod Ricard) has appointed Southern Wine & Spirits of Indiana as its exclusive statewide distributor. As part of the agreement, Southern Wine & Spirits of Indiana will establish a new Prestige Wine & Spirits selling division with Pernod Ricard’s portfolio serving as the anchor in this new sales group. The appointment is effective January 1, 2011.

According to Wayne E. Chaplin, Southern’s President and Chief Operating Officer, “All of us at Southern are excited about and appreciative of this tremendous vote of confidence on the part of Pernod Ricard USA. We thank Pernod Ricard for this decision and their ongoing partnership with us in virtually all of our markets of operation. We are committed to and confident about growing Pernod Ricard’s brands successfully in Indiana and across our other markets of collaboration as well.”

Paul Duffy, President and Chief Executive Officer of Pernod Ricard USA added, “Pernod Ricard’s move in Indiana now extends our relationship with Southern to 27 markets. Given our already broad, mutually-beneficial relationship with Southern, Indiana was a natural move for us. We have confidence in—and expect great things from—Gerry Rivero and his Southern team in Indiana.”

Gerald Rivero, Jr., Executive Vice President, General Manager of Southern Wine & Spirits of Indiana, said “On behalf of our entire statewide Sales and Operations team, I want to express our thanks to Pernod Ricard USA for this important appointment. Through our new Prestige Wine & Spirits—in which Pernod will be the anchor supplier—we will be dedicated to delivering the highest levels of service and brand-building excellence for the entire Pernod Ricard USA portfolio across Indiana.”

ABOUT PERNOD RICARD
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA. In July 2008, Pernod Ricard completed the acquisition of the iconic ABSOLUT® Vodka brand from the V&S Group. In addition to ABSOLUT®, Pernod Ricard USA’s leading brands include such prestigious spirits as The Glenlivet® Single Malt Scotch Whisky, Chivas Regal® Scotch Whisky, Jameson® Irish Whiskey, Seagram’s Extra Dry Gin®, Beefeater® Gin, Plymouth™ Gin, Martell® Cognac, Malibu®, Kahlúa® Liqueur, Hiram Walker® Liqueurs, Pernod® and Ricard®; such superior wines as Jacob's Creek® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines. The company is based in Purchase, New York, and has roughly 1,000 employees across the country. For more information on this, please visit: www.acceptresponsibility.org.

About Southern Wine & Spirits of America
Southern Wine & Spirits of America, Inc. is the nation’s largest wine and spirits distributor with operations in 33 markets. The multi-state distributor currently operates in: Alabama, Arizona, California, Colorado, Delaware, Florida, Kentucky, Hawaii, Illinois, Indiana, Maine, Minnesota, Mississippi, New Hampshire, Nevada, New Mexico, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Vermont, Virginia and West Virginia—as well as the additional seven states of Alaska, Washington, Oregon, Idaho, Montana, Wyoming and Utah through the Southern-Odom/Spirits West partnership. In addition, Southern has a presence in Maryland and the District of Columbia through a joint venture with F.P. Winner Wine & Spirits as well as a joint venture operation in Minnesota with J.J. Taylor Distributing Company. Southern also holds operating licenses and permits in Nebraska and Texas. On a national basis, Southern Wine & Spirits of America, Inc. employs more than 11,000 team members. For more information contact: www.southernwine.com.

Posted on Monday, November 08, 2010 (Archive on Monday, November 15, 2010)
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