WHITE ROCK AWARDS SOUTHERN WINE'S ILL & NY DIV STATE-WIDE DIST CONTRACTS
WHITE ROCK DISTILLERIES AWARDS SOUTHERN WINE & SPIRITS’ ILLINOIS AND NEW YORK DIVISIONS STATE-WIDE DISTRIBUTION CONTRACTS

Miami, Florida, February 16, 2011 – Paul Coulombe, Chief Executive Officer of White Rock Distilleries (WRD), announced today that WRD has appointed Southern Wine & Spirits of Illinois (SWS-IL) and Southern Wine & Spirits of New York (SWS-NY) as its statewide distributor partners in these two important markets. The agreements are effective starting in March 2011.
Commenting on the agreements, Brad Vassar, Southern Wine & Spirits of America’s Executive Vice President-General Manager, said, “We are thrilled to be working with White Rock in these two significant markets. In Illinois, we know that the decision to consolidate distribution in the state with Southern—after prior distribution agreements with three other competitors—is an important strategic move for White Rock. We are also honored White Rock has entrusted Southern with its brands across New York State.”
Paul Coulombe, White Rock’s Chief Executive Officer, added, “Our mission has always been to develop and produce brands of character, integrity and quality. We believe our distributor partners should share in these values as well, and know Southern will uphold them in the great states of Illinois and New York.”
Executive Vice President-General Manager of Illinois Will Conniff commented, “The portfolio of White Rock has great potential in the State of Illinois and, through our partnership, we fully expect to exploit all opportunities in both the on-and off-premise trade channels. ”Executive Vice President-General Manager of New York Larry Goodrich added, “My team and I are excited to take these brands to the next level of distribution excellence for White Rock.”

About White Rock Distilleries:
White Rock Distilleries is a leading manufacturer and importer of fine spirits and liqueurs. The company operates a state-of-the-art facility on ten acres in Lewiston, Maine. With six bottling lines, more than 100 brands and a capacity in excess of five million cases, the company looks forward to continuing a 67-year track record of success.

About Southern Wine & Spirits of America:
Southern Wine & Spirits of America, Inc. is the nation’s largest wine and spirits distributor with operations in 33 markets. The multi-state distributor currently operates in: Alabama, Arizona, California, Colorado, Delaware, Florida, Kentucky, Hawaii, Illinois, Indiana, Maine, Minnesota, Mississippi, New Hampshire, Nevada, New Mexico, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Vermont, Virginia and West Virginia—as well as the additional seven states of Alaska, Washington, Oregon, Idaho, Montana, Wyoming and Utah through the Southern-Odom/Spirits West partnership. In addition, Southern has a presence in Maryland and the District of Columbia through a joint venture with F.P. Winner Wine & Spirits as well as a joint venture operation in Minnesota with J.J. Taylor Distributing Company. Southern also holds operating licenses and permits in Nebraska and Texas. On a national basis, Southern Wine & Spirits of America, Inc. employs more than 11,000 team members. For more information, see: http://www.southernwine.com.

Posted on Wednesday, February 16, 2011 (Archive on Wednesday, February 23, 2011)
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