THE PATRÓN SPIRITS COMPANY NAMES SOUTHERN WINE & SPIRITS OF WASHINGTON AS ITS EXCLUSIVE DISTRIBUTOR
The World’s #1 Ultra-Premium Tequila Portfolio is Now Represented by Southern in 25 Open and Control State Markets


Miami, Florida, February 22, 2012 – Brad Vassar, Executive Vice President, General Manager of Southern Wine & Spirits of America, Inc.(Southern), the country’s leading wine and spirits distributor, today announced The Patrón Spirits Company (Patrón) has appointed Southern as its exclusive distributor in the State of Washington. The appointment is effective immediately, according to Ed Brown, Patrón’s President & Chief Executive Officer.

Commenting on the appointment, Brown said, “With this most recent appointment, we are confident that Southern’s Washington State team will provide the same excellent brand-building support that we have experienced with Southern in over 20 other markets. We are excited to see our portfolio of luxury tequilas and spirits reach even greater prominence in this dynamic market.”

Wayne E. Chaplin, Southern’s President & Chief Operating Officer, added, “We are thrilled and honored with Patrón’s appointment of Southern as its exclusive distributor partner in Washington. This announcement brings to 25 the number of markets where we proudly represent The Patrón Spirits Company and their remarkable portfolio of luxury spirits brands.”

"Patrón Spirits and Southern Wine & Spirits have a long and proud history of success together, across the country," affirmed Phil Gervasi, Patrón’s Executive Vice President of Sales for North America. "We're very pleased to continue to grow our partnership in Washington State—certainly an important market with great potential. We know Patrón Tequilas, Pyrat Rums, Ultimat Vodka, Patrón XO Cafe and Patrón Citrónge will be in capable and familiar hands."

Brad Vassar, Southern’s Executive Vice President – General Manager, disclosed, “Southern has a longstanding, successful relationship with Patrón—dating back to when the brand was first introduced in California. In open states, we are honored to represent the Patrón portfolio in Alaska, Arizona, California, Colorado, Delaware, Florida, Hawaii, Illinois, Kentucky, New Mexico, Nevada, New York, South Carolina and now Washington. In Southern’s Control State markets, we broker Patrón brands in Idaho, Mississippi, Montana, North Carolina, Ohio, Oregon, Pennsylvania, Utah, Virginia, West Virginia and Wyoming.”

About The Patrón Spirits Company:
Simply Perfect in every way, Patrón tequila is an ultra-premium luxury white spirit that’s delicious on the rocks, and mixes flawlessly into most any cocktail. In addition to Patrón tequilas and liqueurs, the company also imports and markets Ultimat ultra-premium vodka and Pyrat Caribbean rums. For more information and cocktail recipes, please visit: www.patronspirits.com.

About Southern Wine & Spirits of America, Inc.
Southern Wine & Spirits of America, Inc. is the nation’s largest wine and spirits distributor and broker with operations in 35 markets. On a national basis, Southern Wine & Spirits of America, Inc. employs more than 12,500 team members.
Southern and Patrón urge all retail customers and adult consumers to market, sell, serve and enjoy their products responsibly. For more information about Southern and its responsible consumption program, see: http://www.southernwine.com.

Posted on Wednesday, February 29, 2012 (Archive on Friday, March 30, 2012)
Posted by rsada  Contributed by rsada
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