| |
|
|
|
|
|
|
|
|
|
|
 |
 |
 |
 |
Courvoisier is the leading premium brand according to the 2007 Luxury Institute Luxury Brand Status Index(LBSI) survey. Courvoisier is the top-ranked brand among the six tested in terms of overall LBSI. The brand scores significantly above the benchmark in three of four components of LBSI: consistently superior quality, consumption by those who are admired and respected, and making consumers feel special. Common reasons wealthy consumers are willing to recommend this brand over other cognacs are the brand’s reputation as “the best,” its superior quality, and the social status it imparts. To those who know it,
“Courvoisier demonstrates you have class.” |
 |
 |
 |
|
 |
 |
 |
|
|
|
|
|
|
|
|
|
|