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Corporate sponsorship, community involvement and educational excellence are all important charitable concerns at Southern Wine & Spirits of California, according to Jack Brennan, Executive Vice President, General Manager of Southern Wine & Spirits of California, whose operations encompass Maine, and which is a division of Southern Wine & Spirits of America, Inc., the country’s leading wine and spirits distributor with a tradition of service since 1968.

I.   Southern Wine & Spirits of California and TIPS (Training for Intervention Procedures)
In September 2010, according to Mr. Brennan, the Company inaugurated a statewide    TIPS training program for every new Southern sales team member.  Mr. Brennan added that the Company has supported and offered TIPS training for both its customers on a statewide basis as well as in its efforts to reach out to academic institutions across the state.

In 2010, Patrick Daul, Vice President and General Manager of Pacific Wine & Spirits of California, a division of Southern Wine & Spirits of California, explained that TIPS is the outreach designed for the Company’s statewide customer base, as well as the university student population.  It has been particularly desirable for the student athletes and has given us a considerable amount of visibility on the college campuses where we were previously having difficulty with the nature of products and specifically NCAA regulations.

Southern Wine & Spirits of California’s Judy Donahoe, a Certified Wine Educator who works in our Northern California division as well as with Patrick Dual’s Pacific Wine & spirits team, oversees the training of on-off premise accounts in the program.  The training costs are managed by Southern up front and then the account reimburses us for the program. 

On California campuses, the cost to administer the program is approximately $13.00 per student-athlete.  For example, Sonoma State is the first location where the Company piloted the program and the audience was the women’s softball team.  As of 2010, more than 20 athletes have been TIPS certified and we had a 100% pass rate on the exam.  The Athletic Director and Women’s Softball coach participated in the event and have endorsed conducting with all out of season athletes with the eventual goal of training all 400+ members.

For more information about the TIPS program, visit its website at: www.gettips.com.

II.     Southern Wine and Spirits of Southern California and the Cal-Pac Scholarship Fund for African-American Students
In 2010, the Company remains an active, committed supporter of numerous social responsibility, educational and charitable programs throughout the state. "I am especially proud of our scholarship support of deserving African-American students in partnership with a distinguished group of African-American beverage retailers here in Southern California," said Mr. Brennan.
James Bradney, Vice President, General Manager, Southern Wine & Spirits of Southern California, said that among the many social services, medical and community-based charitable activities undertaken every year by the Company, the Cal-Pac scholarship program is one of the most meaningful.

In concert with the Southern California African-American Retailers Group, selected African-American college-bound high school students who show great promise are furnished with significant financial support in order to attend a university of their choice.

Part of the charitable effort, according to Mr. Bradney, involves an annual golf event in which many local dignitaries, ex-professional sports and football stars, retailers and SWS of Southern California team members all compete, with all proceeds benefiting the Cal-Pac Scholarship Fund.

III.     Southern Wine and Spirits of Northern California and Peninsula Outreach Programs, Inc.
In 2010, the Company continues to be a dedicated contributor to dozens of charitable causes throughout the state. Mr. Brennan said: “Here at Southern, giving back to the community is something our employees and executives do on a daily basis, and our dedication to being a socially responsible corporate citizen is equally strong. For example, in our Northern California Division, the annual Charity Golf Tournament is a good example of our Company's desire to help out at the local level, with proceeds benefiting POPS, the Peninsula Outreach Programs, Inc. group.”

Mr. Steve Harden, Vice President, General  Manager of Southern Wine & Spirits of Northern California,said, “The annual golf event is a sell out every year; we take over two courses at the Silverado Country Club in Napa, and more than 250 golfers compete, with all the proceeds earmarked for POPS.”

According to Mr. Brennan, POPS is an established non-profit organization that provides a variety of resources, assistance and needed advocacy services for and on behalf of children with disabilities. Peninsula Outreach Programs, Inc. is based in Redwood City, California, according to Ursula Miller, its Founding President and Chief Executive Officer.

Mr. Brennan added, “I am extremely proud of our employees' generosity and ongoing commitment to a host of worthy causes throughout the state, and I also would like to thank our parent company, Southern Wine and Spirits of America, Inc. for its support of all our charitable efforts in California.”

IV.     Southern Wine and Spirits of Northern California and the St. Anthony’s Foundation, San Francisco, CA
In 2010, the Company helped support St. Anthony’s annual Luncheon fundraiser, which included a silent auction, which altogether raised more than $50,000, said Mr. Harden. The mission of St. Anthony Foundation is to feed, heal, shelter, clothe, lift the spirits of those in need, and create a society in which all persons flourish.  According to Mr. Harden, 100% of proceeds raised go to the St. Anthony’s Foundation. 
For more, log onto: http://www.stanthonysf.org

In addition, according to Mr. Harden, the Company also contributed in 2010 to the following local charitable groups: Children's Hospital Guild Association; the Boys and Girls Club of the South Bay; and Best Buddies International, among others.

Southern Wine & Spirits of Pacific Northwest Corporate Social Responsibility

John Klein, Executive Vice President, General Manager of Southern Wine & Spirits of Pacific Northwest (Southern)—encompassing Alaska, Washington, Oregon, Wyoming, Utah, Idaho and Montana—is extremely proud of the large number of Southern team members across all seven states who have offered their volunteer time and donations to a wide range of national, state and local charitable groups. In 2013 and continuing through 2014, Southern has offered support to more than two-dozen different community-based, non-profit organizations across the region.

Columbia Winery Charity Run & Walk—Supporting Seattle Children’s Hospital

For eight years, Matt Haskins, Senior Vice President, Wine for the Pacific Northwest has participated in the Columbia Winery Charity Run & Walk, which benefits the Children’s Hospital in Seattle. In 2013, Southern was one of the single largest independent donor groups of the Charity Run to support families struggling with medical bills. In 2014, Southern employees raised more than $14,000 for the run. The need for uncompensated care grows each year and is expected to exceed more than $100 million this year. Of the 100,000 patients treated at Children’s each year, 65% need financial assistance.

The Columbia Winery Charity Run & Walk is hosted by The Run for Children's Guild. For more information, please visit: http://www.runforchildrens.org

Detlef Schrempf Foundation

In June 2014, Southern donated a selection of wines and spirits from its supplier partners to the 21st Annual Detlef Schrempf Celebrity Gala and Auction. The Detlef Schrempf Foundation serves as a fundraising entity for Northwest children’s charities, enabling organizations to expand their own fundraising efforts.  The foundation’s vision is to assist these organizations in their quest to provide children a better chance at succeeding in life.

Guests of the event included more than 500 local business leaders, celebrities, athletes and philanthropists. Proceeds raised from The Ripple of Giving Gala fund The Healing Center and Inspire Youth Project.

For more information, please visit: http://detlef.com/

Vanessa Behan Crisis Nursery

In 2014, Southern donated to the Vanessa Behan Crisis Nursery in Spokane, Washington. The mission of the Crisis Nursery is to provide immediate refuge for children and support to strengthen families. This mission evolved from the tragic story of Vanessa Kay Behan, a Spokane girl who died from child abuse injuries at the age of two. Following her death, a group of local business people established the Crisis Nursery so that parents would have a safe place to bring their children in the face of crises.”

The Crisis Nursery provides 24-hour child care for infants and children under the age of seven, parent education, crisis counseling for parents, and referrals to other community agencies. For more information, please visit: http://www.vanessabehan.org/

Covenant House Alaska 2014 Fire and Ice Ball

In January2014, Southern donated wines and spirits from participating supplier partners to the Fire and Ice Ball, with all proceeds going to the Covenant House Alaska. Covenant House Alaska has served thousands of homeless, at-risk, and trafficked youth in Alaska. Their sole purpose is to help youth in crisis 24-hours a day. Through three main programs—emergency shelter, street outreach and transitional living programs—Covenant House Alaska meets the basic needs of youth in crisis, while also providing them with the support to become healthy, self-sufficient, contributing members of our community.

This year's Fire & Ice Ball was a huge success. $500,000 was raised to benefit Covenant House Alaska. In just one night, guests provided funds to keep their doors open 24 hours a day for over 100 days. Thanks to this fun night of fundraising, hundreds of young men and women will have a safe, warm, loving roof over their heads.

For more information, please visit: http://ak.covenanthouse.org/fire-and-ice-ball

Anchorage Robert Burns Appreciation Society:

In 2014, the Anchorage Robert Burns Appreciation Society held its 22nd anniversary of the Anchorage Robert Burns Supper in honor of Scotland's greatest poet, Robert Burns. The charity event proceeds are earmarked for local charitable groups such as local Armed Services YMCA, Food Bank Alaska, and Breast Cancer Focus Alaska, among others.  Southern supported the event though an in-kind donation of wine and spirits.
 For more information, please visit: http://www.tarbas.org/index.php

Oregon Food Bank’s Annual Food Drive

Thanks to the active participation of Southern team members, the annual food drive collected several hundred pounds of non-perishable goods which was donated to the Oregon Food Bank in Portland. The Oregon Food Bank distributes emergency food to hunger-relief agencies throughout Oregon and Clark County, Washington. In addition, Oregon Food Bank’s metro and statewide services teams provide technical assistance and training to hunger-relief agencies and matches local donations to help agencies build capacity to better serve the community.

For more information, please visit: www.oregonfoodbank.org

One Warm Coat

One Warm Coat is a national non-profit organization that assists in the donation of coats. One Warm Coat helps individuals, groups, companies and organizations across the country collect coats and deliver them to local agencies to distribute to people in need.

Southern’s Oregon team partnered with local retail customers to collect and donate several hundred coats for One Warm Coat of Oregon. For more information, please visit: www.onewarmcoat.org

Additional Outreach Efforts

In addition to the charitable, health and community groups noted above, Southern supports City of Hope, Northwest Harvest, Toys for Tots, the YWCA, Boys and Girls Club, Cordova Sockeye Festival, First Friday Art, Cancer Society, UAS Alumni Association, March of Dimes Celebrity Chef event, Fur Rendezvous, Blue Line Youth Hockey, and AK Selects and the Sitka Seafood Festival, which in 2014 will once again feature a special appearance from the Head Winemaker of Rodney Strong Vineyards Rick Sayre. Southern charitably supports the Children’s Cancer Association of Oregon, the Lan Su Chinese Garden, and Elevate Oregon for urban youth.