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Untitled Document North California Activities: - We also are committed to sending a clear message about responsible alcohol consumption, and with this in mind, we have all new employees go through TIPs training which is a well-regarded responsible drinking program. This program dovetails with our University Relations and Recruitment team whereby we have trained students and athletes also on the curriculum for responsible consumption. This past year we trained over 400 students in total across California.
- The college recruiting initiative has grown to include over 20+ University campuses in California. Our presence on each campus is designed to build relationships with a variety of campus leaders in athletics, the career center, marketing/professional associations, and with faculty/student leaders. The University Relations team is recognized on these campuses for our creativity, innovation and effectiveness educating student/faculty leaders on the industry and filling in gaps in career planning/networking, which have been lost due to budget cuts. This past year we embarked upon our first national college recruiting initiative with the support of Steve Harden, Andy Harman, and Michael Head whom all act as the executive advisors for the program. SIFE (Students in Free Enterprise) bring university teams and business leaders together in a competitive forum whereby the students present business solutions which support their heart for the world and their mind for business. This past year we had executives across disciplines and markets judge regional and national competitions. The skills and capabilities of these students are in alignment with the needs SWS has for future business leaders. Public Speaking/presentation skills, the competitive advantage, and a work ethic which will ensure success in a market leading organization like ours. We are among only 155 marketing leading organizations to act as a business partner to SIFE. These partners are some of the most notable in world, so it has been an honor to network and share best practices with this audience. Lastly, our recruiting team is recognized in the two leading professional organizations which govern college recruitment – The National Association of Colleges & Employers and the Mountain Pacific Association of Colleges & Employers.
- SWS of California has also expanded their college recruiting initiative to include the development of internship opportunities. The process has been piloted in the South/North and students have had access to a variety of departments and disciplines. We have had success turning interns into full-time hires upon completion of their degree requirements. While the program is still in its infancy we are confident it will continue to grow and again supports our branding and the education of students to the benefits of preparing themselves for a career in the exciting world of wine/spirits.
- On a quarterly basis we inspire our employees to partner with the HR team and donate time and or goods/financial support to members of the community who need our help. We have aligned with a variety of different organizations and audiences in the area. Several highlights include, Save the Bay Beach Clean-Up, Serving/Meal Preparation at Glide Memorial and The Society of St. Vincent De Paul of Alameda County . The Annual Dress For Success Suit Drive, The Foster Care (Back-Pack/Diaper Drive for local foster children), The Special Event Trivia Day with the Masonic Home in Union City, and the Alameda County Food Bank (Food Drive & On-Site Volunteer Efforts).
The most recent outreach was a book drive we completed with a local Union City elementary school to equip classrooms and teachers with books the students need for their literature curriculum. Our next initiative will mirror our corporate counterparts whom have developed a relationship with the Red Cross to host an on-site blood driveThe most recent outreach was a book drive we completed with a local Union City elementary school to equip classrooms and teachers with books the students need for their literature curriculum. Our next initiative will mirror our corporate counterparts whom have developed a relationship with the Red Cross to host an on-site blood drive
October 15th and October 22nd Glide Memorial “ Meals Program”. Volunteers will assist with preparing meal trays, refilling beverages, handing out condiments, wiping down tables and collecting meal trays. - For the 10 plus years SWS has celebrated a Children’s Holiday Party. Every year Southern selects a organization. Last year Southern contacted Alternative Family Service in Oakland. Received 150 names of foster youth from 0-18 years of age. Southern employees select a child to purchase 1 or more gifts for them. Holiday party Southern employees volunteer to make this party for Children a success.
Local high school teens donate their time to dress up as popular cartoon characters. Receive credit of 4 hours community service. Hire entertainers such as magician, puppeteer, story tellers and or singers. Picnic menu is served throughout the evening. - Quote from Ursula Miller Founding president
“I fell in love with motor disabled children in 1992. Rest is history....as they say”
Below is "in a nutshell" what the Annual Charity Golf Tournament has meant to our organization! POPSKIDS and POPSCECC, as did nearly all smaller not for profit organizations, suffer massive losses as a direct result of 9/11 and the related financial fall outs for years following the event. This and the bursting of the Silicon Valley bubble caused huge difficulties for our cause and Educational Programs for special needs children in general throughout California. However, POPS is one of the lucky ones; we were able to pull through; there was this LIFELINE - our LIFERAFT = Jack Brennan and Southern Wine and Spirits. Proceeds from the Annual Charity Golf Tournament is what made it possible for us to keep our doors and programs open to motor challenged children. It is, in no small way, thanks to the Beverage Industry and SWS that our centers were able to remain open during this time of crisis and that children in need of scholarships are able to continue to attend the Conductive Education Programs in California. Southern Wine and Spirits is our angel - the wind beneath our wings! Hope this helps explain just how incredibly important Southern is and has been to our survival during these very challenging times. You are all so incredibly generous and amazing! Could not do what we do without Southern!!
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