Drive summertime sales with Smirnoff Grand Cosmopolitan
Introduce your customers to the sophisticated taste of Smirnoff Grand Cosmopolitan, made with Smirnoff No. 21 Vodka, Grand Marnier Orange Liqueur and cranberry juice. It’s perfect for at-home summertime occasions.
Capitalize on a bestselling brand
• Smirnoff Vodka is the no. 1 selling premium spirit brand in the world for the second consecutive year, outselling the nearest competitor by nearly four million cases in 2006.
• The growth of distilled spirits continues to be driven by the premium, super- and ultra-premium brands (+4.6% in 2006).
• This impressive trend carries over to prepared cocktails, where premium products are fueling the segment’s growth +38%.
• The success of Jose Cuervo Golden Margarita shows that consumers will pay more for a super-premium Ready-To-Drink version of a popular cocktail. Jose Cuervo Golden Margarita increased dollar sales by 110 percent during the first half of 2006.
Pacific Wine & Spirits sells both 1.75L and 750ml sizes – just right for “top-shelf” premium positions in the prepared cocktail section in cold boxes and display locations.
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