G PURE ENERGY: The sophisticated, non-alcoholic alternative

What is G?

Crystal clear and refreshing, G PURE ENERGY is the new super-premium offering in the energy drink category. Developed by the creator of Voss Water, G combines the best of natural ingredients and refreshing flavor in a sleek, artful bottle designed for the young, aspirational consumer.

Benefits for the on-sale market:

• Sophisticated, non-alcholic alternative in clubs and bars.
  
  
• Excellent source of energy from taurine, caffeine, glucuronolactone, vitamin B12, and green tea extract (EGCG).
  
  
• Lulo-Lime flavor gives G PURE ENERGY superior mixability with a wide variety of spirits, including tequila, rum, gin, whiskey and vodka.
  
  
• Just 90 calories per serving.
  
  
• G ZERO CALORIE available in the 4th quarter of 2006.