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Gosling Brothers
Scarcity begets desire: Gosling Brothers rums
Southern Wine & Spirits of California is pleased to announce the statewide distribution of the Gosling Brothers line of high-end, specialty rums from Bermuda. A family-run business for nearly 200 years, Gosling takes pride in the fact that its products are not on every shelf and back bar, as “scarcity begets desire.” Its target consumers include specialty rum enthusiasts, upscale professionals, yachtsmen, and sport-loving consumers. The company excels at providing sophisticated on- and off-premise support to promote its Black Seal, Gold Bermuda, and Family Reserve Old Rum brands. |
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Black Seal Rum
Gosling's Black Seal Rum is made in accordance with the original family recipe from a premium blend of three-year old rums. The company’s flagship brand has garnered a Platinum Medal and “Best Buy” distinction at the World Spirits Championships blind tasting, conducted by the Beverage Tasting Institute. The judges described Black Seal as "deep, assertive and highly flavored. Very fragrant with herbal sharpness. … A most complex and unusual spirit." |
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Family Reserve Old Rum
Gosling’s Family Reserve Rum is crafted from the same Bermuda blend used to make Black Seal. But it’s left resting in oak barrels for at least 16 years, aging until it has acquired an extra luscious, nuanced complexity, much like a rare Scotch or Cognac. Old Rum is the pinnacle of rum refinement: smooth, complex and elegant, with traces of smoke, vanilla and cigar box. Each bottle is labeled, numbered and packed by hand. |
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Gold Bermuda Rum
Gosling Brothers developed Gold Bermuda Rum to satisfy demand for an amber option, the company’s first new product in 108 years. Gold is made from a blend of continuous and double-pot distilled rums, most of which have been aged for five years. The resulting taste is smooth, yet robust with hints of citrus and tropical fruit flavors and nutty undertones. It’s a highly versatile mixer. |
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Marketing support
Gosling Brothers offers branded clothing, including t-shirts, ties, and baseball caps as well as POS items such as shelf-talkers and case cards for all markets. The company also sponsors bar promotions and works with chefs to create Black Seal-branded signature dishes.
To purchase Gosling’s rums, please contact your SWS sales representative or visit SouthernWineOnline.com (customer registration required).
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