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The type of rum you drink and where it's produced are keys to the quality of a spirit. While consumers typically associate great rum with the Caribbean , Brazil , which has fostered a rum trade since the 17th century, currently produces more than a billion liters of the spirit annually. Now it's North America's turn to find out why rum is the preferred drink of Brazil 's elite.
That's where Oronoco Platinum comes in.
Oronoco Platinum is exceptionally clean-tasting rum crafted from one of the oldest rum-producing regions in the world. It made from the clear juice of fresh-cut mountain cane. The cane juice is crushed with 24 hours of cutting, which gives Oronoco Platinum a clean, fresh taste. The juice is skillfully handcrafted in copper pot stills. The heart of the distillation is combined with pure mountain spring water then lightly rested in unaged Brazilian wood casks for a clean finish. |
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Oronoco Platinum is being test marketed in San Francisco this month. The target consumers for this premium rum are men and women between the ages of 25 and 39. The rum is available in 50-ml, 750-ml and 1-liter bottles.
For more information about Oronoco Platinum, please see your Pacific Wine & Spirits sales representative or visit SouthernWineOnline.com (customer registration required). |