Agavero: tequila liqueur with Mexican authenticity

  Named after the blue agave plant from which it originates, Agavero is a blend of two tequilas. The añejo is aged 18 months; the reposado, six months to one year. The finishing touch is essence of the damiana flower, which is indigenous to the mountains of Jalisco and reputed in Mexico to possess potent aphrodisiacal qualities. At a lighter 64 proof, Agavero may be enjoyed straight, on the rocks or in cocktails, such as the Mexican Margarita Puro, a mix of Agavero and tequila.
  The eye-catching blue bottle features stylized leaves of the distinctive blue agave plant. The label’s teal color and graphic design evoke the liqueur’s Mexican heritage.

  Target consumer  
  Agavero has been sold in Mexico since the 1950s, and it’s one of the top-selling spirits at the duty-free shop in the Mexico City Airport. The target consumers are Mexicans and Americans who have made Mexico a favorite vacation destination. These consumers have come to appreciate Agavero as an authentic Mexican spirit. In the United States, Agavero has an established consumer base at independent Mexican grocery stores and small Mexican supermarket chains throughout California and Arizona.  
  • Lime slice
  • Coarse salt (optional)
  • 1 ½ oz Tequila
  • 1oz Agavero
  • 1oz lime juice
    Moisten the rim of a cocktail glass with the lime slice. Press the rim into the salt. In a shaker, combine the remaining ingredients with ice. Mix and strain into the glass. Garnish with the lime slice.
  • 1 ounce Agavero
  • 1 ounce vodka
  • Splash cranberry juice
  • Splash lime juice
    In a cocktail shaker, combine all ingredients. Add ice. Shake well. Pour into cocktail glass. Garnish with a slice of lime.
  • 1 ½ oz Agavero
  • 1 tablespoon banana liqueur
  • 1 oz lime juice
  • 1 scoop crushed ice
    Combine all ingredients in a blender & blend at medium speed until smooth. Pour the blend into a chilled whiskey sour glass.
    Note: Can also add strawberries or peaches for different flavors.
  • Cup freshly brewed coffee
  • 2 ounces Agavero
    Fresh whipped cream.Pour coffee into a mug. Add Agavero. Crown with a dollop of whipped cream.


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