Pacific Wine & Spirits of California is pleased to announce the statewide launch of Authentic Cuervo Margarita Minis, a new 200ml four-pack designed for consumers on the go. Available in both classic lime and strawberry flavors, this prepared cocktail is served chilled, straight from the bottle or poured over ice. The Minis marketing program is all about enjoying and serving up margaritas anytime with friends and family. The pack is perfect for picnics, tailgating, at the beach, wherever the fun is.
A margarita made with Cuervo Gold – 9.95% ABV or 19.9 proof – this product is sold in six four-packs per case or 24 bottles per case. Each single serve comes in a square glass replica bottle.
Diageo will promote this product with a national print advertising campaign through the summer months. The media plan includes publications such as O Magazine, People, Shape, US Weekly and In Touch.