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A new way to pick blueberry
Introducing Smirnoff Blueberry-flavored vodka –
the 11th Smirnoff Flavored Vodka since 1993.
Key Benefits
- Smirnoff Blueberry Flavored Vodka is a versatile vodka that can be enjoyed as a martini, with soda or straight on the rocks. It’s that flavored vodka offering consumers the variety they seek.
- Smirnoff Blueberry Flavored Vodka will build on the success of the current line of Smirnoff Flavored Vodka, drawing more valuable consumers to the category and generating incremental sales and profits.
- Consumers selected blueberry as their first choice among new flavors.
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About Smirnoff Vodka
- Smirnoff Vodka is the No. 1 selling premium spirit brand in the world for the second consecutive year, outselling the nearest competitor by nearly 4 million cases in 2006. (IRI, Total US F&D, Fiscal YTD Ending Dec 3, 2006.)
- Smirnoff Vodka is growing faster than the rest of the vodka category with much of that growth coming from new flavors. (IRI, Total US F&D, Fiscal YTD Ending Dec 3, 2006.)
- Smirnoff Flavored Vodka makes up 44 percent of total flavored vodka volume. (Cannondale Associates shopper genetics 52 weeks ending 9/13/05.)
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Blueberry Martini
1.5 oz. Smirnoff Blueberry Flavored Vodka
1 oz. white or red cranberry juice
1 oz. tonic
Squeeze of lime
Shake over ice and strain into a chilled martini glass. Garnish with a blueberry. | |
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