Richard Crossland

Executive Vice President, General Manager of SWS of Colorado

Richard Crossland, a native of the Yakima Valley in Washington State, worked his way up with Safeway stores in Seattle until 1982 when he joined a wine and beer wholesaler.  He moved to New Mexico in 1984 where he held numerous positions in sales and management with the wholesaler.

Richard began his career with Southern Wine & Spirits in 2000, when they entered the New Mexico market, where he held the position of General Sales Manager.  His proven leadership skills and extensive range of experience earned him the title of Vice President of Sales and Managing Director.

Richard is driven by helping his employees realize their dreams and aspirations.  He continues his years of service in the industry for the excitement, diversity, new ideas and the challenges which continually motivate him.

Richard and his wife, Mimi, love spending time with their three dogs, and two horses.  In his spare time, Richard enjoys basketball, reading, and of course, a great bottle of wine.