A Brief History of Southern Wine & Spirits of Delaware


As Delaware Importers, Southern Wine & Spirits of Delaware was founded in 1933 as a privately held corporation by 10 prominent business people including members of the DuPont family.

In November of 2007, we proudly became a member of the Southern Wine & Spirits family.

Today, Southern Wine & Spirits of Delaware is one of the state's largest wine, spirits, beer and non-alcoholic beverage distributors. In fact, Southern Wine & Spirits of Delaware is growing rapidly and is poised to record stronger growth in the next few years, according to a recent survey in Impact Newsletter, a publication of M. Shanken Communications, Inc.

Since its founding in 1968, Southern Wine and Spirits of America, Inc. (Southern), is the leading nationally recognized wine and spirits distributor in the United States known for its historic commitment to delivering the highest standards of customer service, creative marketing programs and partnerships.  The Company is also known for its best-in-industry professional and well-trained sales, operational and support staff, its ongoing investments in and contributions to hospitality and beverage education for its staff, its customers and to many national educational institutions. In addition, Southern is justly respected for its deeply held belief in the importance of giving back, for being a socially responsible corporate citizen and for making generous contributions to national, state and local charitable organizations.

With more than 100 sales and support staff now working statewide, operating chiefly from one distribution center in New Castle, Southern Wine & Spirits of Delaware marshals a state-of-the-art distribution, marketing and merchandising network. The company's modern New Castle facility is home to its various statewide sales, executive, administrative, information management, educational, transportation and business operations. The complex is dedicated to provide first-class customer service for on- and off-premise accounts, as well as for brand owners and suppliers.

Supported by these impressive operational capabilities, Southern Wine & Spirits of Delaware offers timely deliveries to the state's hotels, resorts and independent restaurant and retail accounts across the state.
Mr. Steven Dick, Executive Vice President, General Manager of Southern Wine & Spirits of Delaware, Maryland and the District of Columbia, explains: "With regard to our greatest asset, our people, we quickly realized the wealth of their experience, and their dedication to, and knowledge of, the marketplace. We also communicated the “Southern-style" of great sales support. With regard to the operation, our approach was similar; we simply continued building on a strong foundation while utilizing Southern's advanced technology and information systems, all of which are dedicated to providing excellence in customer service.”

Looking ahead, Mr. Dick predicts: “Thanks to our obsession with serving our customers, we are poised to grab greater market share. I believe Southern Wine & Spirits of Delaware will continue to grow its leadership position in the state. Here in Delaware, we are fielding the best people; we are proven brand buil