Vice President and General Manager Coastal Wine & Spirits of Florida
In 1985, Gerald P. Rivero, Jr. began his career at Southern Wine & Spirits of America, Inc. in Tampa, Florida where he held various titles that chronicle his advancement within the company. He began in sales, was then promoted to District Manger On-Premise and then moved on to become General Sales 
Manager On-Premise Wine & Spirits in Tampa.
In 1999, Mr. Rivero was transferred to Southern Wine & Spirits headquarters in Miami where he assumed the role of Vice President, General Sales Manager for Southern Wine & Spirits. He was later promoted to Vice President General Sales Manager of Coastal Wine & Spirits of Florida, a dedicated sales force for the Diageo, Diageo Chateau and Estate, Schieffelin & Company, and Millennium’s portfolios. Dedicated to excellence, Coastal Wine & Spirits of Florida strives for world class customer service and providing state-of-the-art training and educational programs for its sales force.
Today, as Vice President and General Manager of Coastal Wine & Spirits of Florida, Mr. Rivero is charged with managing five trade channels. He is responsible for the entire sales process, as well as all district and regional management activities. Managing a staff of sales personnel, he also oversees the marketing and promotions of products. He was promoted to this position in 2004.
Mr. Rivero earned his Bachelor of Science Degree from the University of Montevallo in Birmingham, Alabama, where he attended school on a full four-year baseball scholarship. As a baseball player and coach, he was received numerous awards.
In his time away from work, he enjoys spending time with his wife of 17 years and their son. He enjoys cycling, fishing, and karate.