Gene Sullivan began his career with Southern Wine & Spirits as a sales representative in 1990, in Orlando, Florida. During his four years in Orlando, Mr. Sullivan was promoted to District Manager, Key Account Manager, and Sales Manger for Off Premise Sales.

In 1994, Gene was promoted to the position of General Sales Manager, Wine Division for Central Florida. In 1995, Gene was transferred to the SWS Miami office where he assumed the General Sales Manager, Wine Division position for South Florida.

Working at the home office for SWS America provided Gene the opportunity to learn from the top leaders in the alcoholic beverage industry. Gene learned from the very best under the guidance of Harvey and Wayne Chaplin, Jay Weiss, Mel Dick, Steve Power, Larry Goodrich, Will Conniff, and Richard Booth.

The importance of developing strong working relationships with suppliers, treating SWS employees like they are members of your family, and a never ending work ethic are all attributes that were passed on from these great leaders to Gene.

In 1999, Gene was promoted to Wine Manager for SWS Miami. In 2003, Gene was promoted to Vice President, General Sales Manager, SWS Miami. Today, as Vice President, General Manager of SWS Central Florida, Gene is responsible for all sales and operational issues.

“Our goal at SWS Central Florida is to work tirelessly to be the best wholesale distributor of wine, spirits, malt, and non alcoholic products in the United States. With forward thinking and an undaunted work ethic, we will provide the finest customer service in the Industry”.

With family being very important to Gene, he values and enjoys the time he spends with his wife, Rose, and their two children.