SAN ANTONIO--(BUSINESS WIRE)--Sweet Success Enterprises Inc. (OTCBB: SWTS), the maker of a line of innovative and delicious healthy-lifestyle beverages, announced today the start of the Company’s marketing and promotion campaign to support the launch of the full Sweet Success Complete Fuel™ healthy-beverage line in South Florida. The regional campaign will include consumer giveaways, visits to stores located within the area and revamped marketing efforts through Sweet Success’ current distributor, Southern Wine and Spirits (SWS).
“These promotions will garner attention for the Sweet Success brand while executing a marketing and promotion plan designed to make the Complete Fuel product line a success,” stated Sweet Success President Glenn Williamson. “Our goal is to increase sales of existing products and introduce new products such as Ultra Greens™, Chocolate Immunity Infusion™ and the exciting new diabetic-friendly, GlucaSafe™.”
Beginning this Saturday promotional items, such as Power Blend™ singles, Sweet Success beach balls, Caps and T-Shirts, will be given away on the beach in Miami Beach. There will also be a Fly-by banner announcing: “Drink Power Blend, Jeremy Shockey Does.”
Sweet Success’ cutting-edge beverages will also be featured at promotional parties through TAI Entertainment. Additionally, models from TAI Entertainment will be visiting local stores where Sweet Success products are sold to support brand awareness at the retail level.
As additional support to the promotional efforts, Sweet Success’ executives will be at SWS’ sales meeting to introduce the full line of products to the salespeople and launch what the Company calls “the Mini Cooper Chain Campaign.” 250 of SWS’ salespeople will compete for a two-year lease of a Mini Cooper. SWS is the largest wine and spirits distributor in the U.S. with operations in 12 states.
“We are excited about the upcoming promotions and will continue to work closely with SWS’ salespeople to attract new accounts for Sweet Success’ healthy lifestyle beverages,” said William Gallagher, Chairman and CEO of Sweet Success.
San Antonio-based Sweet Success Enterprises, Inc. acquired Nestlé’s original Sweet Success(TM) brand in 2002 and has re-launched a product line to tap into the rapidly growing demand for convenient and nutritious functional beverages. Its line of Fuel for Health(TM) all-natural beverages is available in a growing number of stores and includes select ingredients to satiate, boost energy and immunity and enhance a healthy lifestyle. See the Company's web site at www.sweetsuccess.com for more information on the products and to order online.
These statements have not been evaluated by the FDA. These products are not intended to diagnose, treat, cure or prevent disease.
"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: This release includes forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. All statements which address actual results could differ materially from those expressed or implied in forward-looking statements. These statements are made on the basis of management's views and assumptions. As a result, there can be no assurance that management's expectations will necessarily come to pass. These forward-looking statements generally can be identified by phrases such as management "believes," "expects," "anticipates," "foresees," "forecasts," "estimates" or other words or phrases of similar import. Similarly, statements in this release that describe the Company's business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements. Management cautions that the ability to attract clients and generate business may be affected by a decline in the Company's financial ratings, the competitive environment, the Company's ability to raise sufficient capital to meet the collateral requirements associated with its current business and to fund the Company's continuing operations and changes in market conditions.