SWS of Florida Recognized as Wal-Mart Supplier of the Quarter
For Immediate Release                          Contact: Steve Power
                                                               Executive Vice President, General Manager
                                                               Southern Wine & Spirits of Florida
                                                               Telephone: (305) 625-4171     

Southern Wine & Spirits of Florida RECOGNIZED as Wal-Mart Supplier of the Quarter

Leading wine distributor receives praise from leading retailer

MIAMI - August 30, 2007 – Southern Wine & Spirits of Florida, a division of Southern Wine & Spirits of America, Inc., the nation’s leading wine and spirits distributor with a tradition of delivering the highest levels of service excellence since 1968, announced today, it received Wal-Mart Stores’ Supplier of the Quarter in the Wine and Spirits category.  As recipient of this recognition, Southern Wine & Spirits was praised for “stellar results” during the first quarter of 2007 as a supplier to Wal-Mart Stores, based in Bentonville, Ark., according to Steve Power, Executive Vice President, General Manager of Southern Wine & Spirits of Florida.  

In a May 10, 2007 letter, DeDe Priest, Senior Vice President/General Merchandise Manager of Wal-Mart Stores, addressed to Southern Wine & Spirits of Florida,  wrote: “Your company has demonstrated great understanding on what is required in meeting our joint objectives of quality merchandise, top line sales and share growth, order fulfillment execution, inventory management, and consumer understanding.”

     Mr. Power said, “On behalf of Wayne E. Chaplin, our President and Chief Operating Officer, and Harvey R. Chaplin, our Chairman and Chief Executive Officer, and our entire Florida team, I want to congratulate John Thomas, Vice President-National Sales Director and Jeff Coons, Account Executive and their respective teams for all their contributions for this great honor and all their hard work. Wal-Mart’s recognition of our high levels of professionalism and drive to excel reflects our Company’s tradition of service excellence and record of our industry-leading innovation that we strive to execute for each and every sales channel and customer, both large and small with which we are privileged to work.”  

About Southern Wine & Spirits of America, Inc.

Southern Wine & Spirits of America, Inc. is the nation’s largest wine and spirits distributor, with operations in 28 states. The Company currently operates in Alabama, Arizona, California, Colorado, Florida, Kentucky, Hawaii, Illinois, Maine, Mississippi, New Hampshire, New Jersey, Nevada, New Mexico, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Vermont, Virginia, and West Virginia. The Company also has a strategic partnership with Alaska Distributors Co. of Seattle, Washington, called Southern Wine/Spirits West, a joint venture that has wine and spirits brokerage operations across the Northwest Control States of Idaho, Montana, Oregon, Utah, Washington, and Wyoming. On a national basis, Southern Wine & Spirits of America, Inc. employs more than 10,000 team members. For more information contact: www.southernwine.com.