Southern Wine & Spirits of Florida Proudly Announces the Establishment and Opening of “O Bar”
Cocktail Creation, Training and Educational Academy Led by Master Mixologist Armando Rosario


August 27, 2013—Jacksonville, Florida: Southern Wine & Spirits of America, Inc. (Southern), the nation’s largest wine and spirits distributor with operations in 35 states, announced today the August 1, 2013 opening of its new Southern Wine & Spirits of Florida “O Bar” cocktails mixology academy, located in the company’s Orlando offices. According to Barry Zeidwig, Executive Vice President, General Manager of the Southern Wine & Spirits of North Florida division (SWS-North Florida), SWS-North Florida Master Mixologist Armando Rosario—who has earned numerous prestigious drinks certifications and professional awards—has been named the new academy’s Director. Rosario will oversee and participate in a year-round program of cocktail creation, training and educational activities at the new center.

Steve Power, Executive Vice President, General Manager of Southern Wine & Spirits of Florida, said, “We in the Southern Wine & Spirits Florida Division are excited to join our sister divisions in Nevada and Illinois in providing a leading-edge facility for cocktails training and education.”

According to Herman Fernandez, Jr., Vice President, National Accounts of Southern Wine & Spirits of Florida, “The new Orlando O Bar drink development and educational center joins the company’s two other such training and educational facilities—with Armando joining us here in Florida from our Las Vegas operation.”

Zeidwig added, “The O Bar, will be home to cocktail recipe innovation, drink list development and Southern’s bartending academy in North Florida. We are excited and proud to have Armando join us as the O Bar’s new director. He brings a wealth of experience, creativity and passion to his work. Working with Herman, Armando will initiate outreach efforts to like-minded professionals among our national accounts customers that we are proud to serve, educate and partner with in their drinks programs.”

Rosario commented, “The innovation, growth and interest in cocktails over the last three years have been amazing, and we want to continue to fuel that energy at the O Bar.” Fernandez concluded, “We welcome our trade, hospitality professionals, mixologists and bartenders from near and far to collaborate and perfect their skills.”
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