History of SWS Alabama

A Brief History of Southern Wine & Spirits of Alabama

In July 2006, Wayne E. Chaplin, President and Chief Operating Officer of Southern Wine & Spirits of America, Inc., announced the formation of Southern Wine & Spirits of Alabama. With this announcement and the July 2007 announcement of the formation of Southern Wine & Spirits of Ohio, the Company now operates in 16 Control jurisdictions, including: Idaho, Maine, Mississippi, Montana, New Hampshire, North Carolina, Oregon, Pennsylvania, Utah, Vermont, Virginia, Washington, West Virginia and Wyoming.

Since its founding in 1968, Southern Wine and Spirits of America, Inc. (Southern), is the leading nationally recognized wine and spirits distributor in the United States known for its historic commitment to delivering the highest standards of customer service, creative marketing programs and partnerships. The Company is also known for its best-in-industry professional and well-trained sales, operational and support staff, its ongoing investments in and contributions to hospitality and beverage education for its staff, its customers and to many national educational institutions. In addition, Southern is justly respected for its deeply held belief in the importance of giving back, for being a socially responsible corporate citizen and for making generous contributions to national, state and local charitable organizations.

In making this announcement, Mr. Chaplin said: “Mr. Chaplin said, “We remain determined to continue building our Control State Group’s overall reach and coverage. With this latest expansion move, our Control State operations now encompass 15 out of a total of 18 Control State markets, plus Montgomery County, Maryland, in the United States. On a collective basis, these 15 Control States in which we operate account for more than 72 percent of the total national Control State wine and spirits sales volume in 2005.” Mr. Chaplin added, “As we have in all our operations, we will bring our expertise and leadership in the establishment and ongoing development of our Alabama division.”

At the time of this announcement, Mr. Chaplin added, “We are excited about our expansion into Alabama. Our continued expansion into the Control State arena is a critical part of our overall supplier- and customer-centric growth strategy. This is especially true following our acquisition of Control State operations in the Northeast, the Pacific Northwest, together with our existing presence Mississippi, Pennsylvania, Virginia and West Virginia.”

Peter Hickey, Executive Vice President, General Manager – Control States Division of Southern Wine & Spirits of America, Inc., said, “Our Company’s expansion into Mississippi is an integral part of Southern's overall strategy to offer our supplier partners as well as all our Control State customers the very highest levels of professional service. I look forward to working with all our Control State associates and our customers in Alabama.”

Brad Vassar, Executive Vice President, General Manager of Southern Wine & Spirits of America, Inc., said, “We intend on adding manpower and resources to the Alabama operation to ensure that our current suppliers as well as those that choose to join with us achieve greater coverage that is second to none in this marketplace.”

Mr. Vassar added, “Our Control State Group, led by Peter Hickey, Executive Vice President, General Manager-Control States Group of Southern Wine & Spirits of America and his dedicated team, will work closely with Keith Treadwell, Vice President, General Manager-Control States Group for Alabama as well as our existing Mississippi operation on all appropriate state liquor control board issues, national initiatives, and supplier and brand programs and strategies as well as implement best practices in all our control state markets.”

Mr. Hickey said, “Here at the Control State Group at Southern Wine & Spirits of America, we are intent on building a coast-to-coast team of experienced Control State executives, all of whom know what is involved as we focus on our suppliers as well as effectively and efficiently serve all the appropriate Control State entities in which we are privileged to operate.” He added,