Southern Wine & Spirits of America, Inc. Announces Appointment of Gerald P. Rivero, Jr. as Executive Vice President, General Manager Southern Wine & Spirits of Indiana
Company to Commence Recruiting of Statewide
Sales, Marketing and Operations Team

March 22, 2010: Miami, Florida - Southern Wine & Spirits of America, Inc. (Southern), the nation’s largest wine and spirits distributor with current operations in 29 states, today announced the appointment of Gerald P. Rivero, Jr. as the new Executive Vice President, General Manager of the Company’s emerging statewide operation in Indiana. Mr. Rivero’s appointment is effective May 1st.

Wayne E. Chaplin, President and Chief Operating Officer, Southern Wine & Spirits of America, Inc., said, “As part of our long-term strategy, we are now focused on building a strong and highly-experienced statewide management, sales and operations team for Indiana. Gerry’s appointment is a key part of our unceasing commitment to bring the highest levels of talent to our markets of operation, ensuring superior brand-building excellence, customer service and operational efficiency to our supplier and customer partners across the State of Indiana.”

Brad Vassar, Executive Vice President, General Manager of Southern Wine & Spirits of America, Inc., said, “Gerry is an extremely capable and savvy Southern GM, and he will begin immediately to recruit the best and brightest sales, marketing and operations personnel for our new statewide enterprise in Indiana. Gerry’s proven leadership skills and record of professional achievement have been honed throughout his career. He showed business acumen and competitive grit in various on- and off-premise sales positions in Southern’s Tampa, Florida operation early in his career. To these qualities, he added vision, disciplined management and personnel motivation skills after his move to Miami in 1999 into the leadership role of VP, General Sales Manager for Southern Wine & Spirits of Florida. All these experiences and capabilities make Gerry the ideal candidate to manage our entry into Indiana and oversee the establishment of a world-class organization there. We are confident he will build a truly-second-to-none operation staffed by a local team of talented, experienced professionals.”

Mr. Vassar added, “We are now focused on total success in Indiana—success in recruiting the best and brightest; success in expanding our valued supplier relationships; and, most importantly, success in delivering world class sales and service support to Indiana’s retailers. Immediately, we will begin initiating our recruiting and hiring, and we will communicate the details about the process, which will include live and web-based applicant assessments (” Mr. Vassar concluded.

Prior to Mr. Rivero’s appointment in Indiana, he served as Vice President, General Manager for Southern Wine & Spirits of Florida’s Coastal Wine & Spirits selling division. Mr. Rivero was promoted to this position in 2004. Mr. Rivero earned his bachelor’s degree from the University of Montevallo in Birmingham, Alabama—where he attended school on a full, four-year baseball scholarship.

As previously announced, Southern has retained the commercial real estate powerhouse Cassidy Turley to provide site selection services and real estate expertise in the State of Indiana. The soon-to-be-selected, Indiana-based property will serve as the preferred location for Southern’s next state-of-the-art distribution facility. Details for the planned 200,000+ square foot office and warehouse distribution center are not yet finalized but site definition and facility design are underway.

About Southern Wine & Spirits of America:
Southern Wine & Spirits of America, Inc. is the nation’s largest wine and spirits distributor, with current operations in 29 states. The multi-state distributor currently operates in: Alabama, Arizona, California, Colorado, Delaware, Florida, Kentucky, Hawaii, Illinois, Maine, Mississippi, New Hampshire, Nevada, New Mexico, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Vermont, Virginia and West Virginia—as well as the additional seven states of Alaska, Washington, Oregon, Idaho, Montana, Wyoming and Utah through the Southern-Odom/Spirits West partnership. Southern also holds operating licenses and permits in Indiana, Nebraska and Texas. In Minnesota, Southern recently announced the establishment of a joint venture with J.J. Taylor Distributing Co.; the partnership becomes effective pending regulatory approvals. On a national basis, Southern Wine & Spirits of America, Inc. employs more than 11,000 team members. For more information contact:

Posted on Monday, March 22, 2010 (Archive on Tuesday, June 01, 2010)
Posted by rsada  Contributed by rsada