Trinchero Family Estates Appoints Southern Wine & Spirits of Indiana as its Distributor in the State
Exclusive Alignment Announced for Southern’s Prestige Selling Division

March 12, 2013, Indianapolis, IN—Wayne E. Chaplin, President and Chief Operating Officer, Southern Wine & Spirits of America, Inc., (Southern)—the country’s leading wine and spirits distributor—announced today that Trinchero Family Estates (Trinchero), St. Helena, California—one of the nation’s largest wine suppliers—has extended its national distribution alignment with Southern to Indiana. This brings the two companies’ alignment to nine U.S. markets—with Southern’s Prestige Division handling the Trinchero portfolio across the State of Indiana.

Regarding the expanded relationship, Chaplin said, “We are excited to expand our relationship into Indiana with the Trinchero Family—their organization and their iconic Napa Valley and international brands. We are both strong, family-owned enterprises, and we share many synergies in our respective values, goals and operations.”
Bob Torkelson, Trinchero’s President & Chief Operating Officer, commented, “In extending our valued partnership with Southern to Indiana, we look forward to working closely with Art Salvi and the entire Southern team in Indiana to increase our profile and strengthen our brands’ growth and share now and into the future.”

Brad Vassar, Southern’s Executive Vice President, General Manager, said, “We couldn’t be more excited to expand our joint route to market with Trinchero’s brands to Indiana’s dynamic channels of trade.” Art Salvi, Southern’s Indiana Vice President, General Manager, added, “Since our Prestige Division was launched more than two years ago, it has continued to grow and advance. The timing could not be better for Trinchero to join Southern in Indiana. We look forward to working closely with Bob and his team to steward the Trinchero brands for great success.”

The exclusive statewide distribution agreement in Indiana was effective March 1, 2013.

Posted on Wednesday, March 13, 2013 (Archive on Wednesday, March 13, 2013)
Posted by rsada  Contributed by rsada