Baileys Original Irish Cream Liqueur is the #1 cream
liqueur and the #6 spirit in the world. The category is
growing and now there’s a new opportunity to capitalize.
Source: Impact Databank, March 2006/November 2005
Cordials represent 13% of Spirits dollars and grew
5% versus last year. Plus, Cordials contributed 16% of overall Spirits dollars growth.
Source: IRI Total US Food & Drug, 52 weeks ending Apr 23, 2006
Super & Ultra Premium Cordials drove 92% of
category growth and Cordial sales grew by 15% last year.
Source: IRI Total US Food & Drug, 52 weeks ending Apr 23,