baileys

Baileys Original Irish Cream Liqueur is the #1 cream
liqueur and the #6 spirit in the world. The category is
growing and now there’s a new opportunity to capitalize.
Source: Impact Databank, March 2006/November 2005

Cordials represent 13% of Spirits dollars and grew
5% versus last year. Plus, Cordials contributed 16% of overall Spirits dollars growth.
Source: IRI Total US Food & Drug, 52 weeks ending Apr 23, 2006

Super & Ultra Premium Cordials drove 92% of
category growth and Cordial sales grew by 15% last year.
Source: IRI Total US Food & Drug, 52 weeks ending Apr 23, 2006

Consumers are actively seeking flavor variants of
their favorite brands, and flavors continue to grow
their share of the total category in both Vodka and Rum.
Source: IRI Total US Food & Drug, 52 weeks ending Dec 25, 2005