ABOUT SVEDKA Established in 1998, SVEDKA Vodka launched with a brand vision: to put fun back into the vodka category. Defying the old guard brands who were focused on the past, SVEDKA staked its claim on the future by adopting the tagline, "Voted #1 Vodka of 2033," and introducing the world's first "spokesbot"—the irreverent, visually arresting SVEDKA_Grl. Always willing to be her fun, flirtatious self, she is a witty voice of optimism from the future, where there are no boundaries. |  |