Smirnoff Vodka Mojito

Finally! A trade-up opportunity for consumers who want to bring the top-shelf Mojito experience home: Smirnoff Vodka Mojito — a perfectly balanced blend of crisp, clean Smirnoff No. 21 Vodka, triple sec and the refreshing taste of lime and mint. Diageo is making a $3 million media investment to generate awareness and prompt consumers to seek this quality RTD in your store! Now available in 750ml and 1.75L sizes.

Capitalize on a bestselling brand

• Smirnoff Vodka is the no. 1 selling premium spirit brand in the world for the second
  consecutive year, outselling the nearest competitor by nearly four million cases in 2006.
  
  
• The growth of distilled spirits continues to be driven by the premium, super- and ultra- premium brands (+4.6% in 2006).
  
  
• This impressive trend carries over to prepared cocktails, where premium products are fueling the segment’s growth +38%.
  
  
• The success of Jose Cuervo Golden Margarita shows that consumers will pay more for a super- premium, Ready-To-Drink version of a popular cocktail. Jose Cuervo Golden Margarita increased dollar sales by 110 percent during the first half of 2006.