Who is inVision Marketing?

inVision Marketing is the internal promotional events marketing team of Southern Wine & Spirits of Kentucky 

What is inVision Marketing’s purpose?

  • To provide superior marketing services and consumer education that meets the needs of our clients and consumers
  • To integrate the client brand through our comprehensive knowledge of the local consumer market in order to meet local and corporate objective
  • To reach the ultimate goal of educating consumers on our brands and impacting brand awareness and incremental sales
  • Increase occasions where wine and Spirits are enjoyed-growing the categories
What inVision Marketing Provides:
  • Excellence in event execution and creative programs for all channels
  • Education for consumers on all of our quality wine and spirits
  • Dedicated and trained staff to market and sell our brands
  • Personal one-on-one customer education and hand-selling through in-store consumer tastings
  • Innovative display and merchandising for each event
  • Execution, recap and analysis of marketing programs
  • A partnership with clients and suppliers to achieve stated goals
What inVision Marketing Offers Over the Competition:
  • Commitment to recruiting, training, and retaining the most reliable and educated Consumer Educators
  • Professionals (CEP) who receives extensive screenings to SWS standards
  • CEPs who are part-time employees of SWS, as opposed to outside contractors, and are committed to our success
  • Ongoing training for our CEPs, including both field and classroom training, to provide basic wine and spirits knowledge. Specialized trainings that target specific brands and programs are also provided.
  • Weekly quality assurance surveys that are performed to monitor on-site success
  • Quantitative and qualitative program recaps provided to clients immediately

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