Who is inVision Marketing?

inVision Marketing is the internal promotional events marketing team of Southern Wine & Spirits of Kentucky 

What is inVision Marketing’s purpose?

• To provide superior marketing services and consumer education that meets the needs of our clients and consumers
• To integrate the client brand through our comprehensive knowledge of the local consumer market in order to meet local and corporate objective
• To reach the ultimate goal of educating consumers on our brands and impacting brand awareness and incremental sales
• Increase occasions where wine and Spirits are enjoyed-growing the categories

• Excellence in event execution and creative programs for all channels
• Education for consumers on all of our quality wine and spirits
• Dedicated and trained staff to market and sell our brands
• Personal one-on-one customer education and hand-selling through in-store consumer tastings
• Innovative display and merchandising for each event
• Execution, recap and analysis of marketing programs
• A partnership with clients and suppliers to achieve stated goals

• Commitment to recruiting, training, and retaining the most reliable and educated Consumer Educators
• Professionals (CEP) who receives extensive screenings to SWS standards
• CEPs who are part-time employees of SWS, as opposed to outside contractors, and are committed to our success
• Ongoing training for our CEPs, including both field and classroom training, to provide basic wine and spirits knowledge. Specialized trainings that target specific brands and programs are also provided.
• Weekly quality assurance surveys that are performed to monitor on-site success
• Quantitative and qualitative program recaps provided to clients immediately